DoubleClick Creative Individual Certification Exam Answers

DoubleClick Creative Individual Certification Assessment Answers By Academy for Ads
DoubleClick Creative Individual Certification Assessment Answers
DoubleClick Creative Individual Certification Exam Answers

The DoubleClick Bid Manager Certification assessment covers programmatic and direct deal campaign setup, such as assigning inventory, goals, budgets, targeting, and creatives. It also assesses ways to troubleshoot issues and measure performance.

Study DoubleClick Studio

  1. Get started with DoubleClick Studio
  2. Develop an effective digital media plan
  3. Confirm your HTML5 works with DoubleClick Studio
  4. Try it out: Create a dynamic feed
  5. Raise awareness with dynamic creatives
  6. Influence users with dynamic creatives
  7. Drive action with dynamic creatives
  8. Try it out: Preview with tearsheets
  9. QA your DoubleClick Studio creatives
  10. Measure the impact of Studio creatives

DoubleClick Bid Manager Individual Certification Assessment

  • 60 minutes
  • 60 questions
  • 80% passing score

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1.) Which two data types are NOT supported for dynamic elements that will be displayed in the creative? (select two)

  • Decimal number
  • HTML5 animation
  • Numerical fraction
  • Text

2.) What tool makes it possible to preview a creative on a mobile device that’s linked to a Creative account?

  • Creative Preview app
  • QA Helper extension
  • Google Web Designer
  • IAB VAST tag tool

3.) What feature is used to create a dynamic campaign without feeds?

  • Constant Matching
  • Forced preview
  • Feed scheduling
  • Profile field

4.) Which two targeting types are supported for a dynamic creative? (select two)

  • Device targeting
  • Language targeting
  • Geo-targeting
  • Audience targeting

5.) When using creative dimension filtering, which step must be taken to generate dynamic previews correctly?

  • Enter one creative size and select all creative sizes
  • Enter the creative sizes as comma-separated values and select the corresponding creative sizes
  • Enter one creative size and select the creative for that size
  • Enter the creative size and click Launch/Update preview

6.) A frequency cap with expanding pushdown creatives limits what?

  • How high the creative can expand
  • The number of times per day a user sees a creative auto expand
  • The direction the creative will expand
  • The number of people who can see the creative per day

7.) What connection is required to implement dynamic creative remarketing?

  • A “remarketing attribute” that connects all the advertiser’s Floodlight custom variables to a Creative advertiser
  • A “remarketing ID” that enables the Creative advertiser to use dynamic creative remarketing
  • A “remarketing attribute” that connects a Floodlight custom variable to a Creative advertiser
  • A “remarketing ID” that enables the feed column to be recognized as a remarketing column

8.) What dynamic strategy can be used with the default row(s) a feed?

  • Creative dimension filtering
  • DoubleClick Campaign Manager/Bid Manager Audience ID filtering
  • Start and end date scheduling
  • Dynamic Targeting Keys

9.) To create a dynamic profile, what steps must be taken in the Dynamic Content section?

  • In the advertiser, click NEW, then name and save the profile
  • Go to Creative Campaign, upload a creative, and click Save
  • Assign the HTML5 creative files to the advertiser
  • Add the dynamic enabler code to the creative

10.) What’s the most efficient way to target one headline to 10 different audience IDs in a feed?

  • Add 10 different comma-separated audience IDs into a cell
  • Add ten rows and ten columns with an audience ID in each row and column
  • Add 10 columns with a different audience ID in each column
  • Add 10 rows with a different audience ID in each row

11.) Which dynamic strategy uses a naming convention to replace DoubleClick Campaign Manager IDs?

  • Data pass
  • Bid Manager line item filtering
  • Dynamic targeting keys
  • Remarketing

12.) Which three capabilities are possible with dynamic previews (tearsheets)? (select 3)

  • Ability to download and share as PDF file
  • External sharing to stakeholders without Creative access
  • Bulk dynamic previews via .csv import
  • Editing within the preview sheet

13.) If a user generates a dynamic preview and receives “No feed row could be selected,” what first step is recommended to troubleshoot?

  • Check that the correct feed filtering parameters were inputted
  • Clear the browser’s cache
  • Retransform the feed
  • Check the feed is properly completed with no warnings

14.) What step in the Creative Profile allows users to generate dynamic previews?

  • Step 2: Manage Data
  • Step 4: Generate Code
  • Step 5: Preview
  • Step 7: Publish

15.) To provide read and write access to create and/or edit a dynamic profile and feed, what user access level should be set?

  • Content Reader
  • Content Owner
  • Dynamic Content User
  • Content Writer

16.) What action can a user take to remove a saved dynamic preview sheet from the Creative Profile?

  • Archive the tearsheet
  • Delete the tearsheet
  • Edit permissions to the tearsheet
  • Open the tearsheet and click Undo

17.) Where are dynamic profiles located?

  • In Creatives where the format is listed as “Dynamic”
  • In Assets in the Account Details
  • In Advertisers under Advertiser association
  • In Dynamic Content next to advertiser name

18.) What two conditions determine whether dynamic content is served to the creative from the dynamic ad server?

  • Best-performing content eligible to serve
  • Code within the creative
  • Targeting rules
  • Algorithm that predicts if user will click the ad

19.) To create an ad with both a banner and interstitial, would creative type must be selected?

  • An interstitial creative
  • “Multi-floating” interstitial
  • A banner creative
  • An expanding creative

20.) Echo remarketing uses dynamic content from what source?

  • The creative code
  • A feed
  • Dynamic rules
  • Custom Floodlight variables

21.) To include dynamic images in a feed, what should be copied and pasted?

  • Image URL from the Creatives tab
  • Asset Library path names
  • Image URL from the desktop
  • Path names from the client’s image server

22.) To target multiple columns in a feed one at a time, what would be used?

  • Rotation Priority
  • Trafficking Rules
  • Prioritized Rules
  • Feed Priority

23.) To serve a dynamic image that varies depending on ad size, what are two recommended solutions? (select two)

  • Create one feed per ad size
  • Apply creative dimension filtering
  • Add creative code that resizes the image
  • For each ad size, add a column of image URLs

24.) To target a headline, but test different images, what must be set up in the Creative profile?

  • One feed for the headline, one feed for the images
  • One rule that targets, one rule that tests
  • One feed set to optimized rotation
  • One feed for both the headline and images

25.) Where is the dynamic path for an asset found?

  • In the Account Summary page
  • In the Creatives tab
  • The Details section
  • In the General Info section

26.) To display multiple dynamic images in a remarketing creative, how should a dynamic feed be set up?

  • Add multiple rows with different products
  • Add multiple columns with different products
  • Assign multiple creatives to the ad in DoubleClick Campaign Manager
  • Add products to multiple feeds

27.) What two columns are required in a feed? (select two)

  • Unique ID
  • Reporting label
  • Clickthrough URL
  • Headline text

28.) Which two methods could be used to connect dynamic data to an element in the creative?

  • Binding in Google Web Designer
  • Dynamic data is connected automatically
  • Custom Javascript
  • Binding in DoubleClick Campaign Manager

29.) Under “Manage Data,” to upload a new feed to the Creative Profile, what steps must be taken?

  • Select Manage and add the auto-filters
  • Select an “existing source” and update the content with the new feed
  • Select New Content, then Content source, and click Start Import
  • Select new feed and start import

30.) To use the video transcoding feature, what step is required after turning transcode “on” and adding the uploaded video to the creative?

  • Update the file name in the feed.
  • Copy/Paste code into the creative
  • Add each version of the new video to the creative
  • Set video source in creative with Creative enabler

31.) To build an expanding creative, which three panels must be included in the HTML? (select three)

  • Auto-expand
  • Main
  • Collapsed
  • Expanded

32.) Where are dynamic targeting keys created?

  • DoubleClick Creative
  • DoubleClick Search
  • DoubleClick Bid Manager
  • DoubleClick Campaign Manager

33.) The in-page banner with floating creative enables an advertiser to do what?

  • Fills an entire mobile screen while a user is in an app
  • Limits the number of times a creative auto-expands for a user
  • Load main, collapsed, and expanded panels within a single creative
  • Deliver two creatives to the same page at the same time using one Creative ad

34.) What does a counter measure in Creative?

  • Elapsed time in a creative
  • Length of time a video is played in a creative
  • Length of action within a creative
  • Number of times an action is taken within a creative

35.) Which two asset types may be used with Creative? (select two)

  • .jpg
  • .png
  • .tiff
  • .eps

36.) Which two must be set up for optimization? (select two)

  • The dynamic feed must include a row with “optimize” in the cell
  • More than one row in the feed must be eligible to serve
  • Only one row in the feed must be eligible to be served
  • In “Step 3: Manage Rules” rotation must be set to “optimized”

37.) To link multiple ad sizes of a dynamic creative to the same Creative profile, what should those ads have in common?

  • Same image assets
  • Same functionality and appearance
  • Same creative author
  • Same image format

38.) What does Open Optimization select when used for dynamic creatives?

  • Best performing rows in the feed
  • Best performing columns in the feed
  • Best performing creative in DoubleClick Campaign Manager
  • Best performing placement in DoubleClick Campaign Manager

39.) What is the minimum number of exits required for a creative?

  • One
  • Four
  • Three
  • Two

40.) What is the Admin section used for?

  • To upload and manage ads
  • To manage user access
  • To create and manage dynamic profiles
  • To store all of the campaign’s images and videos

41.) What dynamic strategy allows flight scheduling of dynamic creatives to be controlled within the feed?

  • DCM Placement ID
  • Start and end date scheduling
  • Weighted Rotation
  • Dynamic Targeting Keys

42.) What step should be taken to edit content in a published Creative Profile without impacting a live campaign?

  • Retransform the feed
  • Create a new profile using the existing feed
  • Create a draft version of the Profile
  • Edit the feed

43.) What type of creative either floats above a webpage or fills an entire mobile screen?

  • A banner creative
  • A floating creative
  • An interstitial creative
  • An expandable creative

44.) To swap out a live asset, once an asset displaying in a live creative has been verified, what’s the next step?

  • Review the asset list and select “Schedule Update”
  • Select all creatives in the campaign
  • The updated asset will display in the creatives
  • Review the asset list and select “Push Live” for creatives you want to update

45.) What is the Dynamic Content section used for?

  • To manage user access to dynamic content
  • To upload and manage ads
  • To create and manage dynamic profiles
  • To store all of a campaign’s images and videos

46.) Which two dynamic strategies can be used to serve relevant creatives based on a user’s site actions? (select two)

  • Data pass
  • Floodlight filtering
  • Audience list filtering
  • Remarketing filtering
  • Placement ID filtering

47.) What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Creative? (select three)

  • Ability to add additional columns to the feed
  • No feed row limits
  • Updates to feed automatically synced in Creative
  • Built-in recommendation engine

48.) What is the Creative section used for?

  • To store all of the campaign’s images and videos
  • To upload and manage ad files
  • To create and manage dynamic profiles
  • To manage user access to creative files

49.) What is one result when assets are uploaded to the Creative tab?

  • Assets are automatically resized
  • Assets are shared with all active users in the account
  • Creatives are delivered to DCM for trafficking
  • Assets are copied to the Asset Library

50.) What is the Asset Library file size limit per upload for non-video files?

  • 20MB
  • 5MB
  • 15MB
  • 10MB

51.) If a feed has a column of dynamic images, what data is sent to the dynamic creative?

  • The image URL
  • The Asset Library alias
  • The image file
  • The image file and header

52.) When should the dynamic creative be uploaded to Studio?

  • After creating the feed and publishing the Creative profile
  • After creating the feed and Creative profile, but before publishing the profile
  • After creating the tearsheet, but before creating the feed and Creative profile
  • After creating the feed, but before creating and publishing the Creative profile

53.) When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

  • Enabler.exitOnQuery()
  • Enabler.clickthrough()
  • Enabler.exit()
  • Enabler.exitOverride()

54.) The HTML5 Enabler needs to be added to which tag in a creative’s HTML file?

  • < body >
  • < head >
  • < div >
  • < script >

55.) What are two benefits of using dynamic creatives in Studio? (select two)

  • Build and traffic only one creative per ad size
  • Test different content within one creative
  • Test different ad formats within one creative
  • Test different creatives within one placement

56.) Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

  • Designated weights
  • Impression-to-view rate
  • Click-through rate (CTR)
  • Click-through-conversion rate

57.) What custom fonts are not supported for Dynamic text?

  • Any fonts uploaded with a creative in Creative
  • Fonts loaded from Google Fonts
  • Fonts added to Asset Library and linked to a creative in Creative
  • Fonts included on the webpage

58.) The targeting column in a remarketing feed will contain what values?

  • The advertiser’s cookie values
  • Third-party cookie values
  • Floodlight custom variable (“u-var”) values
  • Floodlight audience list IDs

59.) Which three Creative settings can be used to select content from a feed? (select three)

  • Optimized
  • Random
  • Sequential
  • Weighted

60.) What are two examples of creative elements that can be dynamic? (select two)

  • Creative type
  • Text
  • Clickthrough URLs
  • Ad size

61.) Which three types of creative are allowed when using VPAID creatives? (select three)

  • Full-screen expanding
  • Interstitial
  • Banner
  • HTML5 non-linear

62.) Which Creative Profile setting allows a feed to select more than one row on impression?

  • Dependant Selection
  • Auto-filter
  • Quantity
  • Profile field

63.) What is the most common use case for including a dynamic element as a “profile field” in a feed, rather than its own column?

  • The feed column has different values in every row
  • The feed column has the same value in every row
  • The feed column has some empty cells
  • The feed column has the same value in most rows

64.) To target multiple DoubleClick Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

  • Comma
  • Percent sign (“%”)
  • Pipe (“|”)
  • Semi-colon (“;”)

65.) In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

  • Publish the creative Campaign Manager
  • Set up the reporting dimensions
  • Preview the teasheets
  • Generate the code

66.) When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?

  • After the Enabler has been initialized, but before dynamic content is accessed
  • Before the Enabler has been initialized, and before dynamic content is accessed
  • Before the Enabler has been initialized, and after dynamic content is accessed
  • After the Enabler has been initialized, and after dynamic content is accessed

67.) To preview a creative on a blank page, which option should be selected from the dropdown?

  • On screen
  • Custom URL
  • Sample website
  • Blank page

68.) What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

  • A floating creative
  • A banner creative
  • An interstitial creative
  • An expandable creative

69.) When an asset gets updated, where is this indicated?

  • In the Creative tab
  • In the Last Modified column of the asset list
  • In the Used In column of the asset list
  • In the Details panel

70.) What type of dynamic text is supported in the feed?

  • Basic HTML markup
  • JavaScript
  • Text only, without any HTML markup
  • Calls to .swf files

71.) To rotate a dynamic feed’s creative evenly, what rule should be selected?

  • Random
  • Optimized
  • Weighted
  • Auto-filter

72.) Which two DoubleClick Campaign Manager attributes can be used to dynamically update a creative? (select two)

  • Placement ID
  • Site ID
  • Canonical geolocation
  • Floodlight ID

73.) Dynamic creatives can be built using which two methods?

  • Hand-coded HTML
  • Libraries such as JQuery or CreateJS
  • Google Web Designer
  • Adobe Edge or Animate

74.) If a feed contains a column of cities and another column of audience segments, what users will be targeted?

  • Users in EITHER the targeted city or audience segment
  • Users in BOTH the targeted city and audience segment
  • User in ONLY the targeted city
  • User in ONLY the targeted audience segment

75.) To generate a dynamic preview, what inputs must be entered in Step 5: Preview?

  • Filtering of the feed’s element names
  • Reporting label values, for dynamic previews
  • No values needed as previews are generated automatically
  • Unique Id value, for forced previews
  • A value that filters the feed using dynamic criteria

76.) Which is a valid entry in a feed that uses geo-targeting?

  • Los Angeles,California
  • Los Angeles,United States,California
  • Los Angeles,California,United States
  • Los Angeles,United States

77.) What is the Assets section used for?

  • To manage user access to asset files
  • To create and manage dynamic profiles
  • To store all of the creatives’ images and videos
  • To upload and manage ads

78.) What is the Asset Library file size limit per upload for video files?

  • 50MB
  • 60MB
  • 100MB
  • 80MB

79.) What is used to define the dynamic content for a creative?

  • DoubleClick Campaign Manager
  • Code within the creative
  • A spreadsheet
  • An external API

80.) Before initiating a full-screen expansion, what step must be taken?

  • Determine the size of the screen
  • Establish a connection to your dynamic feed.
  • Check that the enabler has been initialized
  • Add a polite loader

81.) What dynamic strategy is NOT compatible with DCM and Bid Manager Audience ID filtering?

  • DoubleClick Campaign Manager (DCM) ID filtering
  • DoubleClick Bid Manager (DBM) line item filtering
  • Remarketing
  • Prioritized rules

82.) In the Assets section, when the box is checked next to the image name, what three types of information are shown in Details? (select three)

  • Creatives that use the asset
  • Dynamic path
  • Asset dimensions
  • A preview of the individual asset

83.) What’s one benefit of using targeting with dynamic creatives?

  • Deliver specific creatives using DoubleClick Campaign Manager
  • Randomly serve content from the feed to any audience
  • Target feed using DoubleClick Campaign Manager
  • Serve specific content from the feed to a specific audience

84.) Which three features are required for a dynamic creative? (select three)

  • Dynamic content
  • Creative creative
  • Asset Library
  • Creative profile

85.) What are three benefits of applying creative dimension filtering? (select three)

  • Allows for less columns which reduces the dynamic response data sent from the ad server to the creative.
  • Easy to remove and add creative sizes to the feed
  • Lets dynamic campaign scale as more creative sizes are added
  • Allows default rows to optimize by size
  • increases campaign performance

86.) How many Creative profiles can a dynamic creative be linked to?

  • Three maximum
  • Two
  • Unlimited
  • One