DoubleClick AdX for Buyers Fundamentals Exam
As more brands adopt programmatic technology, there’s a growing need to train buyers on how they can deliver greater ROI by simplifying their media buying and audience targeting with DoubleClick Ad Exchange. To help buyers take advantage of these new buying opportunities, we’ve launched DoubleClick Ad Exchange eLearning and Certification, a free, self-paced online eLearning and certification that teaches key AdX concepts to new exchange buyers.
We recommend that any media buyers, real-time bidders, and developers who plan to buy inventory from AdX, take our fundamentals training to learn AdX, understand our policies, and get an introduction to programmatic media buying and real-time bidding (RTB).
The course covers:
- What the Ad Exchange is and how it works
- AdX policies and supported creatives
- How to navigate the user interface
- Creating campaigns and ad groups
- An overview of RTB and how to create RTB campaigns
- How to review, create and report on the different programmatic buying solutions
AdX Fundamentals also includes a 30-question certification exam, and a score of 80% or greater is required to pass. When you pass, you’ll get a printable certificate of completion.
Disclaimer: All questions below are from live exams within the Q1 of 2016. Using these answers resulted in 100% on the test, all answers are accurate at the time of updating. Please double check your answers when taking the exam!
Ad Exchange Overview
1.) AdX inventory does no include inventory from the Google Display Network (GDN)?
- A) True
- B) False
Ad Exchange Overview
2.) DoubleClick AdX holds an auction.
- A) True
- B) False
Ad Exchange Overview
3.) What are the fundamental reasons to buy on AdX?
- A) Data, reach and technology
- B) Reach, technology and keywords
- C) Data, CPA buys and technology
- D) Reach, technology and text ads
Ad Exchange Overview
4.) DoubleClick Ad Exchange supports both Sellers and Buyers?
- A) True
- B) False
Ad Exchange Overview
5.) Which of the following buyers are on AdX?
- A) Demand-Side Platforms
- B) Tracing Desks
- C) Ad Networks
- D) All of the above
Ad Exchange Overview
6.) Which type of ad is available on AdX?
- A) Text ad
- B) Wap mobile ad
- C) Display and Mobile ads
- D) Display, Mobile Web, Mobile Apps and Video ads.
Ad Exchange Overview
7.) How can buyers buy inventory on AdX?
- A) Call an AdX Account Manager
- B) AdX User interface (UI)
- C) Real-Time Bidding (RTB)
- D) AdX User Interface (UI) and Real-Time Bidding (RTB)
Campaign Management
8.) Campaign daily budget will always spend exactly that amount per day.
- A) True
- B) False
Campaign Management
9.) To review performance reports by placement, click on the display networks tab.
- A) True
- B) False
Campaign Management
10.) In the Devices section, the enhanced campaign is set to show on all devices by default.
- A) True
- B) False
Campaign Management
11.) An AdX account structure is as follows:
- A) Account, Ad Group, Campaign, Targeting & Creatives
- B) Account, Campaign, Ad Group, Targeting & Creatives
- C) Account, Targeting & Creatives, Ad Group, Campaign
- D) Account, Campaign, Targeting & Creatives, Ad Group
Campaign Management
12.) When do you need to declare a technology vendor?
- A) When the vendor is certified and on the help center non-declarable vendor list
- B) When the vendor is certified and on the help center declarable vendor list
- C) When the vendor is uncertified but approved
- D) When the vendor is uncertified and not approved
Campaign Management
13.) Which of the following is a targeting option?
- A) Placements, topics and account
- B) Account, placements and audience buying
- C) Placements, topics and audience buying
- D) Account, placements and geography
Campaign Management
14.) What options are possible for audience targeting?
- A) Remarketing or segment lists from DFA or DFP
- B) Third party data from data partners
- C) Custom combination
- D) All of the above
Real-Time Bidding
15.) A bid response includes the following:
- A) Impression and ad tag
- B) Ad tag and bid
- C) Impression and bid
- D) Ad tag, bid and impression
Real-Time Bidding
16.) A real-time bidder is software that responds to bid requests at the moment ad inventory becomes available, making decisions about the suitability and value of he inventory and sending a bid to compete in the auction.
- A) True
- B) False
Real-Time Bidding
17.) The Creative REST API allows you to submit a creative for pre-approval so that your campaign can start serving on time.
- A) True
- B) False
Real-Time Bidding
18.) The response time/latency is as follows:
- A) network time + think time, within 100ms
- B) think time, within 120ms
- C) network time, within 100ms
- D) think time + inventory request time, within 120ms
Real-Time Bidding
19.) The Publisher Settings File is a list of exclusions set by AdX sellers that will block bids from winning the auction for their inventory.
- A) True
- B) False
Real-Time Bidding
20.) A buyer can buy from both the UI and RTB.
- A) True
- B) False
Real-Time Bidding
21.) RTB buyers do need to access the UI and create an initial UI pre-targeting campaign.
- A) True
- B) False
Real-Time Bidding
22.) An RTB buyer sends the following to AdX:
- A) Impression
- B) Bid request
- C) Bid response
- D) Present
Programmatic Buying
23.) A deal passes its end date and both the buyer and seller wish to extend the deal. What needs to happen to accomplish this?
- A) The buyer must set a new end date.
- B) The seller must set a new end date.
- C) Either the buyer or seller must create a new deal.
- D) None of the above.
Programmatic Buying
24.) A Preferred Deal may be created:
- A) By the seller in the Deals UI
- B) By the buyer in the Deals UI
- C) Either the buyer or the seller in the Deals UI
- D) None of the above
Programmatic Buying
25.) A deal is set between a seller and Buyer A on behalf of Advertiser A. If Buyer A bids below the fixed price for Advertiser A, can Buyer A bid on behalf of another advertiser?
- A) True
- B) False
Programmatic Buying
26.) A buyer can offer a seller a private auction.
- A) True
- B) False
Programmatic Buying
27.) A seller can offer a specific slice of inventory to multiple buyers at differing min CPM’s via a private auction.
- A) True
- B) False
Programmatic Buying
28.) A buyer can bid below a preferred deal’s fixed price and still win the impression in the open auction.
- A) True
- B) False
Programmatic Buying
29.) A user can enable email alerts to be sent when they have a Preferred Deal/Private Auction waiting for approval. This can be set:
- A) In the Settings tab of the Deals UI
- B) Via the Deals API
- C) by requesting your AdX Account Team set it for you
- D) all of the above
Programmatic Buying
30.) A deal ID is not generated until both the buyer and seller accept a preferred deal or private auction.
- A) True
- B) False
