Display & Video 360 Certification Exam Answers

Display & Video 360 Certification Exam Assessment Answers By Academy for Ads
Display & Video 360 Certification Assessment Answers
Display & Video 360 Certification Exam Answers
formerly known as [BETA] DoubleClick Bid Manager Individual Certification

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

The DoubleClick Bid Manager Certification assessment covers programmatic and direct deal campaign setup, such as assigning inventory, goals, budgets, targeting, and creatives. It also assesses ways to troubleshoot issues and measure performance.

About this exam

The Display & Video 360 Certification exam covers programmatic and direct deal campaign setup, including assigning inventory, goals, budgets, targeting, and creatives. The exam also tests on critical tasks and workflows for troubleshooting, measuring performance and optimization.

The knowledge tested in this exam typically aligns with the following roles:

  • Agency Traders
  • Programmatic Media Managers

Study DoubleClick Bid Manager

  1. Navigate Bid Manager
  2. Pair up Bid Manager and ad servers
  3. Get creatives approved
  4. Target users with bid multipliers
  5. Serve programmatic ads across platforms
  6. Modify ad tags to work with partners
  7. Keep tabs on your ads with verification
  8. Deliver and verify video ads
  9. Organize audience insights
  10. Execute with integrated technology
  11. Plan your campaign in Bid Manager
  12. Fix and resubmit creatives
  13. Save time with file uploads
  14. Plan for mobile success
  15. Brand controls for Bid Manager
  16. Optimize to build awareness
  17. Optimize to influence consideration
  18. Making Programmatic Guaranteed Deals
  19. Get Programmatic Guaranteed deals right
  20. Determine the best transaction type
  21. Empower viewers with TrueView in YouTube
  22. Discover your YouTube audience
  23. Prepare your TrueView creatives
  24. Try it out: Create a campaign

Display & Video 360 Certification Assessment

  • 60 minutes
  • 60 questions
  • 80% passing score
  • Validity period of 12 months

Disclaimer: Google trademarks are the property of Alphabet Inc. This website is not officially affiliated or endorsed by Google in any way.

156.) What environment supports proximity targeting?

  • Desktop Web on Mobile
  • TrueView
  • Mobile App
  • Mobile Web

155.) What are two ways to make bulk changes within Display & Video 360 campaigns?

  • Use Structured Data Files (SDF)
  • Update within Campaign Manager
  • Navigate to optimization within line item view
  • Naviagate to Insertion Order < Line Item level < Select Line Item < Action

154.) How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

  • Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
  • The publisher needs to agree on the targeting and categories for an open auction deal
  • The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
  • The publisher sets up line items in Display & Video 360 for any Programmatic Guaranteed deals

153.) What is required for creative approval?

  • HTML5 formatting
  • A valid landing page
  • A 3rd-party verification tracker
  • Data sharing is enabled

152.) How can an advertiser be granted access to TrueView inventory?

  • Accept Terms & Conditions and Fees in the Partner’s settings
  • Add a 4 percent media fee to the partner revenue model
  • Add YouTube to the targeted sites in the TrueView channel
  • Add YouTube to the list of accepted exchanges in the Partner’s settings

151.) What step should be taken to track and secure a programmatic deal with a publisher?

  • Go to the partner’s Basic Details, in Display & Video 360 and link the deal ID
  • Contact your customer support representative
  • Go to Marketplace Negotiations to review and accept deals in Display & Video 360
  • Go to Inventory targeting within a line item and search within “Inventory Source”

150.) To send data from Campaign Manager to Display & Video 360, what initial step should be taken?

  • Associate the Display & Video 360 partner ID in Campaign Manager’s Properties
  • Remove any reference to Campaign Manager Site(s) in Display & Video’s Basic Details
  • Associate Display & Video 360 in the advertiser’s Floodlight configuration in Campaign Manager
  • Associate the Bid Manager partner ID in the advertier’s “Creatives fields” section

149.) To access a first-party audience list from a Floodlight tag in Display & Video 360, what step should be taken in Campaign Manager?

  • Assign the Floodlight tag to an audience list
  • Set the Floodlight tag to accept Dynamic tags
  • Add a custom variable for audience targeting
  • Add a Display & Video 360 macro to the Floodlight Tag

148.) How would you add third-party verification to a creative when Campaign Manager is your ad server?

  • In Display & Video 360, use the custom tag wrapper feature
  • Add the Display & Video 360 tags to Campaign Manager with the third party verification’s tracking link
  • Download the Campaign Manager tag, append to the Display & Video 360 tag, and perform a SDF bulk upload
  • Add the integration code to the advertiser’s Basic Details and upload the tags to Display & Video 360

147.) Which environments and inventory sources cannot run within a single line item?

  • Desktop and mobile web
  • Mobile web and mobile app
  • YouTube and open exchange
  • Mobile app and mobile app interstitial

146.) Which two views show the revenue and conversion metrics for line items? (select two)

  • Quality view
  • Pacing view
  • Performance view
  • Optimization view

145.) What step would an advertiser take to target a list of email addresses?

  • Assign a Floodlight tag to an audience list in Campaign Manager
  • Add the email addresses to keyword targeting
  • Create a Customer Match list for TrueView
  • Create a Custom Affinity audience list

144.) Which ad format supports pre-bid verification with Integral Ad Science?

  • Mobile app
  • TrueView
  • Bumpers
  • Display

143.) Where can a preferred deal be assigned?

  • In the line item’s creative assignment
  • In the partner settings, under inventory source
  • In the line item’s inventory source targeting
  • In the line item’s audience targeting

142.) What is one way to control ad frequencies across multiple insertion orders?

  • Create insertion order budget segments
  • Assign a frequency cap to each creative
  • Set campaign-level frequency caps
  • Set recency targeting

141.) What report can identify when a campaign overspent the budget?

  • A Verification report, grouped by “Advertiser Currency”
  • An Inventory Availability report grouped by “Time of Day”
  • Basic or Standard report, grouped by “Time of Day”
  • A SDF report based on the insertion order and line items

140.) What report can help verify if pixels load correctly on a webpage?

  • Gross Rating Points
  • Floodlight
  • Reach
  • Inventory Availability

139.) What report shows the number of unique users for a specific website?

  • Audience Composition
  • Inventory Availability
  • Standard
  • Page-Category

138.) What step would be taken to verify that conversion pixels are implemented and load correctly?

  • Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
  • Check the line item performance metrics for conversions greater than zero
  • Generate a Standard or General report and include conversion metrics
  • Generate a pixel load report grouped by the conversion pixel(s)

137.) When creating a new TrueView campaign, how long should be allocated for creative review?

  • Up to 6 hours
  • Up to 24 hours
  • Up to 2 hours
  • Up to 12 hours

136.) What feature allows users to adjust fixed bids for different geographies or device types?

  • Recency targeting
  • Partner revenue model
  • Viewability targeting
  • Bid multipliers

135.) What inventory sources allow for exclusive publisher partnerships?

  • Automatic Deals and private auctions
  • Exchanges and preferred deals
  • Automatic Deals and preferred deals
  • Preferred deals and private auctions

134.) What data cannot be evaluated with a Standard or General performance report?

  • Impressions and eCPM by website
  • Clicks and conversions for individual creatives
  • The match ratio of third- and first-party audience segments
  • Viewability metrics across each IO and line item

133.) What is the correct Display & Video 360 account hierarchy?

  • Partner > Campaign > Advertiser > Insertion order > Line item > Creative
  • Partner > Advertiser > Campaign > Insertion order > Line item > Creative
  • Insertion order > Partner > Line > Advertiser
  • Account > Line item > Advertiser > Insertion order > Partner

132.) What step should be taken to assign an advertiser to a preferred deal when creating a new inventory source?

  • Assign the advertiser using a Google form
  • Check that the advertiser has been automatically added to the line item’s deal
  • Add the advertiser’s name to the inventory access field
  • Ask the publisher to activate the deal in Display & Video 360’s insertion order

131.) How can a profit margin be applied to the revenue metric?

  • Add a column and manually calculate revenue
  • Assign a media cost markup to the partner revenue model
  • Add a percent markup in the billing profile
  • Assign the pixel to a line item’s conversion tracking

130.) When is a “view” counted for TrueView campaigns?

  • Each time the user clicks or watches 30 seconds or the entire video
  • Each time a video’s screen is 50% viewable on the page
  • Each time the user watches at least two seconds of the video
  • Each time Active View recognizes TrueView

129.) What format cannot share a frequency cap with other media formats?

  • TrueView
  • Native
  • Display
  • Video

128.) What should be used to investigate why a line item isn’t winning the majority of qualifying open auction impressions?

  • The “Line Item Settings” CSV
  • The line item’s impressions lost chart
  • A General or Standard report grouped by channel
  • The Inventory Marketplace forecast

127.) To activate the creative approvals process for a new creative, what step must be taken?

  • Set the creative to active
  • Assign the creative to an active line item
  • Resubmit the creative for approval
  • Upload the creative to Display & Video 360

126.) What hierarchy levels are required to permission and link a YouTube channel to run TrueView?

  • Campaign and Advertiser
  • Partner and Advertiser
  • Advertiser and Insertion Order
  • Partner and Insertion Order

125.) What line items are impacted by insertion order default targeting?

  • All current line items
  • Only video line items
  • New line items only, not current line items
  • TrueView line items

124.) For deals, which tool can be used to identify if the correct creative sizes are sent with the bid request?

  • YouTube Programmatic Guaranteed reporting
  • Creative status field
  • Advertiser’s History
  • Deals Troubleshooter

123.) How can a site be blacklisted from an advertiser’s media buys?

  • Add the URL to a channel that is assigned to the advertiser’s exclusionary channel targeting
  • Use the audience composition report and exclude audiences that visit that site
  • Add the URL to the advertiser’s URL field
  • Identify the website’s key phrases and use them in keyword exclusion targeting

122.) When users make changes to a line item or insertion order, where are those changes displayed?

  • In the downloadable Structured Data File
  • In the Partner’s Basic Details
  • In the left panel after searching for the user name
  • Under Change History in the change log

121.) What insertion order settings must be set before a campaign can go live?

  • Bids and creatives
  • Bid multipliers and goals
  • Auto-budget allocation and targeting
  • Budgets and flight dates

120.) How can a creative be submitted for audit after it’s been rejected and fixed?

  • On the Creative’s page, click the refresh button
  • Select the creative and click “Resubmit for approval”
  • Assign the creative to another line item
  • Select the creative and select “Activate”

119.) What does an audit status of “Pending, servable” mean?

  • The creative will not serve for 24 hours
  • The creative will serve, but is prohibited due to unsuitable content
  • The creative will serve, but may be rejected after policy review
  • The creative will not serve until resubmitted for approval

118.) Which two settings can be edited in Campaign Settings? (select two)

  • Bidding Strategy
  • Campaign goal
  • Frequency caps
  • Creative

117.) To optimize the campaign towards viewability, which two approaches can an advertiser take? (select two)

  • Only target inventory displayed on mobile apps
  • Assign viewability targeting
  • Set the bid strategy to viewable CPM (vCPM)
  • Add a pixel to the Default tag in Campaign Manager

116.) What steps should be taken at the Advertiser level to run TrueView?

  • Enable TrueView in Advertiser settings
  • Link the YouTube video
  • Enter the channel code in Advertiser settings
  • Link the YouTube channel

115.) What is a benefit of linking a YouTube channel to the advertiser in Display & Video 360?

  • Availability to frequency caps on all media buys across YouTube and other exchanges
  • Access to YouTube masthead inventory
  • Access to earned metrics, like shares, and channel subscribers
  • Access to Floodlight tag tracking without using dynamic pixels

114.) How is the daily budget calculated for an insertion order with Flight Even pacing?

  • The campaign’s budget, minus the flight budget spent, divided by the number of days remaining
  • The remaining flight budget divided by the number of days remaining
  • The flight budget divided by the number of remaining days and multiplied by 1.5
  • The remaining flight budget multiplied by the number of days remaining

113.) What are two ways to check why a private deal is not running? (select two)

  • Generate an Audience Composition report
  • Use the Deals Troubleshooter
  • Search the history logs for the deal
  • Check the creative approval status

112.) What step should be taken to view performance data for targeted audience segments?

  • Go into the insertion orders default targeting and use the potential reach metric
  • Generate an audience performance report and select “include only targeted audience lists”
  • Generate an audience composition report and filter for line items targeting audiences
  • Generate an Inventory Availability report and filter by all targeted audiences

111.) How are line items affected when a user edits the default targeting for insertion orders?

  • Existing line items are uneffected and new line items inherit the new default targeting
  • Existing and new line items apply the original default targeting
  • New line items inherit the new default targeting and existing line items inherit edits to default geotargeting
  • New and existing line items inherit the new insertion order targeting

110.) Where can an advertiser set their campaign goal?

  • Insertion Order Default Targeting
  • Campaign Settings
  • Partner Settings
  • Line Item Basic Details

109.) What timezone is applied to inline charts and metrics data?

  • US Eastern timezone
  • The advertiser’s timezone
  • The user’s timezone
  • US Pacific Timezone

108.) How can a campaign be activated after creating it?

  • Upload a campaign Structured Data File with “Live” in the status column
  • Select the Activate dropdown for the campaign, line items, and insertion orders
  • Submit an IO to your support agent
  • Set the campaign’s start date to “Today”

107.) Which ad formats cannot be assigned to a single line item? (select two)

  • VPAID and VAST
  • Video and Display
  • Image and HTML5
  • TrueView and Video

106.) Which campaign setting impacts how the associated insertion orders deliver?

  • Campaign name
  • Planned spend
  • Frequency capping
  • Performance goal

105.) When creating new video line items, what are two execution methods that save time? (select two)

  • Convert display line items to video line items, then make inline adjustments to targeting
  • Use the audience composition report, then exclude audiences that visit that site
  • Use Structured Data Files to bulk upload new video line items
  • Duplicate video line items, then make bulk edits to targeting

104.) Which two objectives can be selected as a campaign goal? (select two)

  • Drive offline or in-store sales
  • Raise awareness of my brand or product
  • Behavioral audience targeting
  • Remarket to existing customers

103.) When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

  • Demographics
  • Keyword
  • Geography
  • Time and Day

102.) What are two ways to troubleshoot a non-spending line item? (select two)

  • Confirm that media fees are invoiced
  • Adjust the partner revenue model
  • Check the line item’s Impression lost chart
  • Check the creative approval status

101.) Which three settings could prevent deals from meeting their ad-serving goals? (select three)

  • Brand safety and sensitive category targeting
  • Demographics and audience targeting
  • VAST and VPAID creatives that are approved
  • Geotargeting and bid strategies

100.) How can a line item’s potential reach be increased from 1K to 1M targeted impressions?

  • Add targeting such as channel and environment
  • Add budget segments to the insertion order
  • Increase the bid and budget
  • Remove targeting such as keywords and exclusionary site lists

99.) What step should be taken to determine which creatives had the lowest eCPM over the last month?

  • Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
  • Generate an Audience Composition report grouped by audience with the CPM metric selected
  • Go into the creative section for the advertiser and compare the inline metrics for eCPM
  • Generate a Standard report grouped by creative with the eCPM metric selected

98.) At what levels can pacing be set?

  • Insertion order and line item
  • Campaign and line item
  • Campaign and insertion order
  • Line item and ad group

97.) What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

  • The system automatically moves budget to higher performing line items
  • The system will apply new budgets based on the insertion order’s goal
  • The system automatically provides budget suggestions to the Quality metrics
  • Budget segments will automatically actualize and allocate to future segments

96.) What are two Google Audiences? (select two)

  • In Market
  • Affinity
  • First-party
  • Third-party

95.) What step should be taken to configure a Programmatic Guaranteed deal once negotiations are complete?

  • Select the deal from the the insertion order’s Inventory Source targeting
  • Find the deal in Marketplace and assign the creative
  • Add the Deal ID in the advertiser’s Basic Details
  • In My Inventory, find the deal and select configure

94.) What ad format cannot run with Even pacing set on the insertion order?

  • Native
  • Video
  • Display
  • TrueView

93.) What is the difference between Programmatic Guaranteed deals and preferred deals?

  • Programmatic Guaranteed deals are imcompatible with conversion pixels
  • Programmatic Guaranteed deals have required minimum spend
  • Preferrred deals do not allow targeting edits in Display & Video 360
  • Preferred deals have required minimum spend

92.) How are creatives assigned to a line item?

  • While setting up a new creative for the advertiser, assign the line item and click Save
  • Select the creative to assign in the line item’s creative section
  • In the line item’s settings, search and select the correct 1×1 pixel
  • Bulk upload a creative spreadsheet in the advertiser’s creative section

91.) How can a group of URLs be excluded across advertisers?

  • Contact support to exclude the list of URLs
  • Upload an Inventory Availability report into the line item’s verification settings
  • Create a channel of URLs and exclude it in advertiser or partner-level targeting
  • Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting

90.) What is the result of using a VPAID tag instead of a VAST tag when running video ads?

  • More available inventory across all devices
  • The ability to run on TrueView inventory
  • Less functionality for engagement and interaction with ad
  • Less available inventory across all devices

89.) What step should an advertiser take to exclude sensitive categories using a supported third-party verification tool?

  • Upload the categories into Campaign Manager’s Verification system
  • Implement tracking tags with 1×1 pixels that call the third-party’s verification system
  • Contact support with a list of the categories that need to be excluded using a specific third-party verification service
  • Select the integrated third-party from “Other Verification Services” in Brand Safety targeting

88.) Which exchanges have their own creative audit process?

  • AppNexus, Google Ads Manager, BrightRoll
  • Every exchange has its own creative audit process
  • AdRoll, Pubmatic, Rubicon
  • Google Ads Manager only

87.) To duplicate a line item, what steps must be taken?

  • Select the line item, click “Action,” and then “Download”
  • Select the line item, click “Action,” and then “Duplicate”
  • Select the line item, click “Action,” and then “Bulk Edit”
  • Use the default targeting to duplicate line items

86.) Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

  • Even pacing line item overspends in the first six hours, and then pauses insertion order spend
  • ASAP pacing line item spends the entire budget within the first couple of hours
  • Ahead pacing line item spends 120% of its expected daily spend
  • Even pacing line item spends 200% up front then evens out by the end of the month

85.) What percentage of the daily budget is applied when using “Ahead” pacing?

  • 200% of the daily budget, based on inventory
  • 120% of the daily budget, based on the flight dates
  • 150% of the budget, based on budget segments and KPIs
  • It’s not a specific percentage, it’s soley based on performance

84.) Where are video ads hosted for a TrueView campaign?

  • On Display & Video 360 using a 1×1 pixel and a Native ad tag
  • On Campaign Manager
  • On the advertiser’s public YouTube channel
  • Through a third-party video hosting tool

83.) Which two insertion order and line item settings are required? (select two)

  • Pacing
  • Budget
  • Automated bid strategy
  • Auto Budget Allocation

82.) How does the setup for a Programmatic Guaranteed deal differ from a preferred deal?

  • The publisher needs to agree on number of impressions and fixed price for a Programmatic Guaranteed deal
  • The publisher needs to agree on the targeting and categories for an open auction deal
  • Programmatic Guaranteed deals are available in the insertion order’s Inventory source targeting
  • The publisher sets up line items in Bid Manager for any Programmatic Guaranteed deals

81.) When running video ads, which is a result of using a VPAID tag instead of a VAST tag?

  • Less functionality for engagement and interaction with ad
  • More available inventory across all devices
  • The ability to run on TrueView inventory
  • Less available inventory across all devices

80.) To target a list of email addresses, what’s the first step an advertiser would take?

  • Create a Customer Match list for TrueView
  • Create a new Custom Affinity audience list
  • Assign a Floodlight tag to an audience list in Campaign Manager
  • Add the email addresses to keyword targeting

79.) What is a benefit of linking a YouTube channel to the advertiser in Bid Manager?

  • Access to YouTube masthead inventory
  • Access to Floodlight tag tracking without using dynamic pixels
  • Access to earned metrics, like shares and channel subscribers
  • Availability to frequency caps on all media buys across YouTube and other exchanges

78.) How does DoubleClick AdExchange’s Programmatic Guaranteed differ from a preferred deal?

  • Preferred deals are reserved upfront, and guaranteed deals have one seller to many buyers
  • These deals are both reserved media buys
  • Preferred deals are reserved, and guaranteed auctions are not reserved
  • Programmatic Guaranteed deals are reserved media buys, and preferred deals are not reserved

77.) What are two benefits of using structured data files to assist with the campaign setup process? (select two)

  • Bulk upload display and video creatives
  • Bulk upload third-party verification ad wrappers
  • View a snapshot of the current campaign setup
  • Quickly create new line items with a bulk upload

76.) To access a first-party audience list from a Floodlight tag in Bid Manager, what steps should be taken in Campaign Manager?

  • Add a custom variable for “audience targeting”
  • Assign the Floodlight tag to an audience list
  • Set the Floodlight tag to accept Dynamic tags
  • Add a Bid Manager macro to the Floodlight Tag

75.) Which ad format supports pre-bid verification with Integral Ad Science (IAS)?

  • Mobile app
  • TrueView
  • Display
  • Bumpers

74.) Which two are reasons why DoubleClick Campaign Manager (DCM) creatives may not appear in Bid Manager? (select two)

  • The “DCM Site(s)” IDs in Bid Manager Basic Details don’t match the site IDs for Campaign Manager’s placements
  • The creatives haven’t been approved
  • The placements in Campaign Manager are set up as 1x1s
  • The Bid Manager advertiser is not active

73.) How does a preferred deal differ from a private auction on DoubleClick Ad Exchange?

  • Preferred deals have a one-to-one relationship with the advertiser and publisher, a private auctions has one seller and multiple buyers.
  • These deals both have one seller with multiple competing buyers
  • Preferred deals are reserved, and private auctions are 1:1 deals not reserved
  • Private auction is reserved upfront, and preferred deals have many buyers to 1 seller

72.) When a user edits default targeting for insertion orders, how are existing line items affected?

  • Default targeting will apply to existing line items, including geotargeting
  • New line items will inherit the default targeting, while existing line items remain unaffected.
  • New line items will ignore default settings, and existing line items will adhere to them
  • Existing line items will adhere to new insertion order targeting

71.) When a user edits default targeting for insertion orders, how are existing line items affected?

  • Default targeting will apply to existing line items, including geotargeting
  • New line items will ignore default settings, and existing line items will adhere to them
  • New line items will inherit the default targeting, while existing line items remain uneffected.
  • Existing line items will adhere to new insertion order targeting

70.) To assign an advertiser to a preferred deal when creating a new inventory source, what steps would be taken?

  • Check that it’s been automatically added to the line item’s deal
  • Assign the advertiser using a Google form
  • Add the advertiser’s name to the inventory access field
  • Ask the publisher to activate the deal in Bid Manager’s insertion order

69.) To add HTML tags to creatives, what two options can be used? (select two)

  • Assign the pixel to an active line item
  • Add a the pixel as an event tag in Campaign Manager (for DCM creatives)
  • Append the tag in a text field in Bid Manager
  • Add the pixel to a click tracker ad tag

68.) To exclude sensitive categories using a supported third-party verification tool, what steps should an advertiser take?

  • Implement tracking tags with 1×1 pixels that call the third-party’s verification system
  • Contact support with a list of the categories that need to be excluded using a specific third-party verification service
  • Select the integrated third-party from “Other Verification Services” in Brand Safety targeting
  • Upload the categories into Campaign Manager’s Verification system, and select from the “Viewability” targeting section

67.) Which environments and inventory cannot run within a single line item?

  • Mobile web and mobile app
  • YouTube and open exchange
  • Desktop and mobile web
  • Mobile app and mobile app interstitial

66.) If a creative audit status is sitting in a “pending, servable” state what does this mean?

  • The creative is technically able to serve, but is prohibited due to unsuitable content
  • The creative will serve, but still may be rejected after policy review
  • The creative cannot immediately serve, but it may serve within the next 24 hours
  • The creative will need to be fixed and resubmitted for approval

65.) Which two settings can be edited in the Campaign’s Settings? (select two)

  • Frequency caps
  • Budget segments
  • Audience Targeting
  • Campaign goal and KPI

64.) How can a Programmatic Guaranteed deal be configured with creatives?

  • In My Inventory create a New Guaranteed Inventory deal and add details
  • Select the deal from the the insertion order’s Inventory Source targeting
  • Search and filter the deal in Marketplace and assign the creative
  • Add the Deal ID in the advertiser’s Basic Details

63.) To verify that conversion pixels are implemented and loading correctly, what steps would be taken?

  • Generate a Unique Reach report and include Cookie Reach: Average Impression Frequency
  • Generate a pixel load report grouped by the conversion pixel(s)
  • Generate a Standard or General report and include conversion metrics
  • Check the line item performance metrics for conversions greater than zero

62.) Where can a preferred deal be assigned?

  • In the line item’s creative assignment
  • In the line item’s inventory source targeting
  • In the line item’s audience targeting
  • In the partner’s settings, under inventory source

61.) Proximity targeting is supported for which environment?

  • Mobile Web
  • TrueView
  • Desktop Web on Mobile
  • Mobile App

60.) Where can an advertiser’s overall campaign goal be set?

  • Insertion Order Default Targeting
  • Campaign Settings
  • Partner Settings
  • Line Item Basic Details

59.) Which data cannot be evaluated with a Standard or General performance report?

  • The match ratio of third- and first-party audience segments
  • Clicks and conversions for individual creatives
  • Impressions and eCPM by website
  • Viewability metrics across each IO and line item

58.) When creating a new TrueView campaign, how long should be allocated for creative review?

  • Up to 12 hours
  • Up to 2 hours
  • Up to 6 hours
  • Up to 24 hours

57.) What is the correct Bid Manager account hierarchy?

  • Account > Line item > Advertiser > Insertion order > Partner
  • Insertion order > Partner > Line > Advertiser
  • Partner > Advertiser > Campaign > Insertion order > Line item > Creative
  • Partner > Campaign > Advertiser > Insertion order > Line item > Creative

56.) To determine which creatives had a lower eCPM over the past couple of weeks, what steps should be taken?

  • Go into the creative section for the advertiser and compare the inline metrics for eCPM
  • Generate an Inventory Availability report grouped by site and multiply average CPM by frequency
  • Generate an Audience Composition report grouped by audience with the CPM metric selected
  • Generate a Standard report grouped by creative with the eCPM metric selected

55.) Which report can show the number of unique users for a specific website?

  • Page-Category
  • Audience Composition
  • Inventory Availability
  • Standard

54.) Which ad format cannot run with insertion order “Even” pacing?

  • Native
  • Display
  • TrueView
  • Video

53.) Which two insertion order and line item settings are required? (select two)

  • Pacing
  • Budget
  • Automated bid strategy
  • Auto Budget Allocation

52.) When creating new video line items, what are two execution methods that save time? (select two)

  • Duplicate video line items, then make bulk edits to targeting
  • Convert display line items to video line items, then make inline adjustments to targeting
  • Use Structured Data Files to bulk upload new video line items
  • Use the audience composition report, then exclude audiences that visit that site

51.) To see which user made changes to a line item or insertion order, what steps should be taken?

  • Expand the left panel and search for the user’s name
  • Download the structured data file
  • Go to Change History and search for the user’s email
  • Go to the Partner’s Basic Details and scroll down

50.) What Campaign and IO frequency setting is not supported?

  • Lifetime frequency caps
  • Preferred Deals frequency settings
  • Ad frequencies that exceed 100 times per day
  • Frequency caps across TrueView and the open exchange

49.) To duplicate a line item, what steps must be taken?

  • Select the line item, click “Action,” and then “Duplicate”
  • Use the default targeting to duplicate line items
  • Select the line item, click “Action,” and then “Bulk Edit”
  • Select the line item, click “Action,” and then “Download”

48.) How are creatives assigned to a line item?

  • In the line item’s settings, search and select the correct 1×1 pixel
  • While setting up a new creative for the advertiser, assign the line item and click Save
  • Select the creative to assign in the line item’s creative section
  • Bulk upload a creative spreadsheet in the advertiser’s creative section

47.) What is a requirement for a creative’s approval?

  • A valid landing page
  • A 3rd-party verification tracker
  • HTML5 formatting
  • Data sharing is enabled

46.) What percentage of the daily budget is applied when using “Ahead” pacing?

  • 150% of the budget, based on budget segments and KPIs
  • 120% of the daily budget, based on the flight dates
  • 200% of the daily budget, based on inventory
  • It’s not a specific percentage, it’s solely based on performance

45.) To exclude a group of URLs across advertisers, what steps must be taken?

  • Upload an Inventory Availability report into the line item’s verification settings
  • Reach out to a support rep to add a group of sites to a “Blacklist”
  • Cross-match a group of URLs with their sensitive categories and block them in Brand Safety targeting
  • Create a channel of URLs where ads shouldn’t serve and exclude it in advertiser-level targeting

44.) What is one benefit of applying “auto budget allocation” to an insertion order’s budget settings?

  • The system will automatically provide budget suggestions to the Quality metrics
  • The system automatically moves budget to higher performing line items
  • Budget segments will automatically actualize and allocate to future segments
  • The system will apply new budgets based on the campaign’s overall goal setting and bid strategies

43.) When targeting a private deal with a news publisher that constantly refreshes the text on the page, which targeting should be avoided?

  • Keyword
  • Demographics
  • Time and Day
  • Geography

42.) How can a creative be submitted for audit, after it’s been rejected and fixed?

  • Select the creative and select “Activate”
  • On the Creative’s page, click the refresh button
  • Select the creative and click “Resubmit for approval”
  • Assign the creative to another line item

41.) Which insertion order settings must be in place before a campaign can go live?

  • Bids and creatives
  • Auto-budget allocation and targeting
  • Budgets and flight dates
  • Bid multipliers and goals

40.) Inline charts and metrics data reflect which timezone?

  • US Pacific Timezone
  • The advertiser’s timezone
  • US Eastern timezone
  • The user’s timezone

39.) How is the daily budget calculated for an insertion order with Flight/Even pacing?

  • The flight budget divided by the number of days, and then multiplied by 1.5 (includes risk adjustment)
  • The campaign’s budget, minus the flight budget spent, divided by the number of days remaining
  • The remaining flight budget divided by the number of days remaining
  • The remaining flight budget multiplied by the number of days remaining

38.) To self-initiate the creative approval process for a rejected creative, what steps must be taken after fixing the creative?

  • Send the new creative to your support representative
  • Reassign the creative to a line item
  • Submit the creative using the Resubmit button
  • Make any edit to the line item’s settings

37.) Which ad formats cannot be assigned to a single line item? (select two)

  • Image and HTML5
  • TrueView and Video
  • VPAID and VAST
  • Video and Display

36.) Which two objectives can be applied to a campaign’s “Overall campaign goal”? (select two)

  • Behavioral audience targeting
  • Remarket to existing customers
  • Drive offline or in-store sales
  • Raise awareness of my brand or product

35.) To increase a line item’s potential reach from 1K to 1M targeted impressions, what steps must be taken?

  • Add budget segments to the insertion order
  • Remove targeting such as keywords and exclusionary site lists
  • Add targeting such as channel and environment
  • Increase the bid and budget

34.) Which tool can be used to identify if the correct creative sizes are sent with the bid request?

  • Deals Troubleshooter
  • Quality charts
  • Creative status field
  • Advertiser’s History

33.) To apply a profit margin to the “revenue” metric, what steps would be taken?

  • Assign the pixel to a line item’s conversion tracking
  • Add a percent markup in the billing profile
  • Assign a media cost markup to the partner revenue model
  • Add a column and manually calculate in any report

32.) Which line items are impacted by insertion order default targeting?

  • New line items only, not current line items
  • All current line items
  • Only video line items
  • TrueView line items

31.) To get help while working in DoubleClick Bid Manager, what two steps could be taken? (select two)

  • Click the question mark on the right corner and search help center articles
  • Click the three dots at the top of the screen and select “User Management”
  • Click the question mark on the right corner and chat with live support (or send an email)
  • Click the three dots at the top of the screen and select “Notification Settings”

30.) Which exchanges have their own creative audit process?

  • AdRoll, Pubmatic, Rubicon
  • Every exchange has its own creative audit process
  • DoubleClick Ad Exchange only
  • AppNexus, DoubleClick Ad Exchange, BrightRoll

29.) When an open auction creative is in “pending” status, in what two scenarios will it serve? (select two)

  • After the creative is resubmitted for approval
  • While waiting content policy approval
  • A pending status creative can never serve
  • After the first approval process

28.) To activate the creative approvals process for a new creative, what step must be taken?

  • Set the creative to active
  • Resubmit the creative for approval
  • Upload the creative to Bid Manager
  • Assign the creative to an active line item

27.) At which levels can pacing be set?

  • Insertion order and line item
  • Line item and ad group
  • Campaign and line item
  • Campaign and insertion order

26.) To troubleshoot a non-spending line item, what steps should be taken? (select two)

  • Check the creative approval status
  • Confirm that media fees are invoiced
  • Check the line item’s Impression lost chart
  • Adjust the partner revenue model

25.) What feature allows users to adjust fixed bids for different geographies or device types?

  • Recency targeting
  • Bid Multipliers
  • Partner revenue model
  • Viewability targeting

24.) Which report can help identify when a campaign overspent the budget?

  • Basic or Standard report, grouped by “Time of Day”
  • A SDF report based on the insertion order and line items
  • A Verification report, grouped by “Advertiser Currency”
  • An Inventory Availability report grouped by “Time of Day”

23.) Which three settings prevent deals from meeting their ad serving goals? (select three)

  • VAST and VPAID creatives that are approved
  • Brand safety and sensitive category targeting
  • Geotargeting and bid strategies
  • Demographics and audience targeting

22.) Which campaign settings apply to the campaign’s future insertion orders?

  • Planned spend
  • Performance goal
  • Start and end dates
  • Name

21.) If a TrueView audience list isn’t collecting cookies for a linked YouTube channel, what steps can be taken?

  • In the YouTube channel’s advanced settings, confirm that “Disable interest-based ads” isn’t checked
  • In the list’s settings, check that the initial list size is set as “Start with an empty list”
  • In the TrueView insertion order, confirm that the pacing is set to “Flight” “ASAP”
  • Verify that the “Membership duration” for this list is set to a minimum of 90 days

20.) How can an advertiser be granted access to TrueView inventory?

  • Add a 4 percent media fee to the partner revenue model
  • Accept Terms & Conditions and Fees in the Partner’s settings
  • Add YouTube to the targeted sites in the TrueView channel
  • Add YouTube to the list of accepted exchanges in the Partner’s settings

19.) Which report can help verify that pixels are loading correctly on the webpage?

  • Inventory Availability
  • Reach
  • Floodlight
  • GRP

18.) Which two of these are Google Audiences? (select two)

  • Third-party
  • First-party
  • Affinity
  • In Market

17.) To send data from DoubleClick Campaign Manager to Bid Manager, what initial step should be taken?

  • Associate the Bid Manager partner ID in the advertiser’s “Creatives fields” section.
  • Associate the Bid Manager partner ID in Campaign Manager’s Properties.
  • Associate Bid Manager in the advertiser’s Floodlight configuration, in Campaign Manager.
  • Remove any reference to DCM Site(s) in Bid Manager’s Basic Details.

16.) Which two pacing scenarios represent spend-behavior that’s working as intended? (select two)

  • Even pacing line item overspends in the first six hours, and then pauses insertion order spend
  • Even pacing line item spends 200% up front then evens out by the end of the month
  • ASAP pacing line item spends the entire budget within the first couple of hours
  • Ahead pacing line item spends 120% of its expected daily spend

15.) When is a “view” counted for TrueView campaigns?

  • Each time the user clicks or watches 30 seconds or the entire video
  • Each time the user watches at least two seconds of the video
  • Each time a video’s screen is 50% viewable on the page
  • Each time Active View recognizes TrueView

14.) To track and secure a programmatic deal with a publisher, what steps would be taken?

  • Contact your publisher representative and ask to set up a meeting
  • Go to the partner’s Basic Details, in Bid Manager and link the deal ID
  • Go to Inventory targeting within a line item and search within “Inventory Source”
  • Go to Marketplace Negotiations to review and accept deals in Bid Manager

13.) To blacklist a site from an advertiser’s media buys, what steps should be taken?

  • Identify the website’s key phrases and use them in keyword exclusion targeting
  • Add the app or URL to a channel that’s assigned to the advertiser’s exclusionary channel targeting
  • Add the website URL to the advertiser’s URL field
  • Use the audience composition report and exclude audiences that visit that site

12.) How can a campaign be activated after creating it?

  • Select the Activate dropdown for the campaign, line items, and insertion orders
  • Set the campaign’s start date to “Today”
  • Upload a campaign structured data file with “Live” in the status column
  • Submit an IO to your support agent

11.) To generate performance data for targeted audience segments, what steps should be taken?

  • Generate an audience performance report and select “include only targeted audience lists”
  • Generate an Inventory Availability report and filter by all targeted audiences.
  • Go into the insertion orders default targeting and use the potential reach metric
  • Generate an audience composition report and filter by all targeted lists

10.) To optimize the campaign towards viewability, what two approaches can an advertiser take? (select two)

  • Only target inventory displayed on mobile apps
  • Assign viewability targeting
  • Set the bid strategy to viewable CPM (vCPM)
  • Add a pixel to the Default tag in Campaign Manager

9.) What resource can help a user identify issues with their private deal spend?

  • Marketplace
  • Line Item Settings bulk uploads
  • Deals Troubleshooter
  • Structured data files

8.) To understand why a line item isn’t winning the majority of qualifying open auction impressions, what data would be used?

  • The “Line Item Settings” CSV
  • The Inventory Marketplace forecast
  • A General or Standard report grouped by channel
  • The line item’s impressions lost chart

7.) Which two targeting tactics are unavailable for structured data files (SDF)? (select two)

  • Creative assignments
  • Third-party audience targeting
  • App collection targeting
  • Proximity targeting

6.) Which process can wrap a Campaign Manager creative with verification vendor’s tag, after downloading the tags from Bid Manager?

  • Download the Campaign Manager tag, append to the Bid Manager tag, and perform a SDF bulk upload
  • Add the Bid Manager tags back into Campaign Manager and add the vendor’s tracking link for that placement
  • Add the integration code to the advertiser’s Basic Details and upload the tags back into Bid Manager
  • Ask the vendor to wrap the tag, then paste the tag back into the correct creative in Bid Manager

5.) What advertiser detail cannot be edited once it’s been created in Bid Manager?

  • The Advertiser’s Ad Server
  • The Advertiser Address
  • The DCM Site ID(s)
  • The advertiser’s Name

4.) To check why a private deal is not running, what two steps would be taken? (select two)

  • Check the creative approval status
  • Generate an Audience Composition report
  • Search the history logs for the deal
  • Use the Deals Troubleshooter

3.) Where are video ads hosted for a TrueView campaign?

  • On DoubleClick Campaign Manager
  • Through a third-party video hosting tool
  • On Bid Manager using a 1×1 pixel, and a Native ad tag
  • On the advertiser’s public YouTube channel

2.) How can you control ad frequencies across multiple insertion orders?

  • Assign a frequency cap to each creative
  • Create insertion order budget segments
  • Set recency targeting
  • Set campaign-level frequency caps

1.) Which two views show the revenue and conversion metrics for line items? (select two)

  • Quality view
  • Pacing view
  • Performance view
  • Optimization view