Dig Into Ad Formats on Ad Exchange Exam Answers

Dig Into Ad Formats On Ad Exchange Assessment Answers
Dig Into Ad Formats On Ad Exchange Exam Answers

Get an in-depth understanding of the ad formats that you can reach programmatically, across all screens, with Ad Exchange. Take all the courses, pass the Assessment, and earn an Achievement to display on your profile.

Dig Into Ad Formats On Ad Exchange Courses

  1. Boost user engagement with native ads
    Using a component-based approach, native advertising provides advertisers with an exciting way to better the user experience while delivering strong campaign results. In this course, we’ll show you how to utilize native advertising in Ad Exchange.
  2. Measure native ad performance
    Native ads are paid ads that fit the look, feel, and function of a publisher’s content. In this course, we’ll show you how to measure the success of your native ad campaigns with Ad Exchange reporting tools and determine steps to improve future bidding.
  3. Engage customers with mobile video ads
    Ad Exchange allows you to bid on several mobile video formats. In this course, we’ll cover their qualities and advantages, and show you how to find video ad inventory in the Marketplace.
  4. Engage mobile customers with display ads
    Modern ad standards allow mobile display ads to offer rich media experiences to customers. In this course, you’ll learn to deliver several formats of engaging mobile display creative.
  5. Reach viewers with cross-screen TV
    Consumers are watching more hours of TV than ever before, but viewed across all their devices. How can you expand your ad buying past the living room screen? In this course, we’ll show you how with cross-screen TV.

1.) The mobile rich media ad interface definition (MRAID) standard would most help you make which type of ad?

  • An ad that a user can expand by clicking it
  • An ad that blends seamlessly with surrounding webpage content
  • A static banner ad that displays in mobile apps
  • An ad with high viewability with a low cost per click

2.) While browsing a real estate website on your mobile phone, you come across a native ad.

What best describes its appearance?

  • The ad is rendered in a way to match the look, feel, and function of the site.
  • The ad is a full-sized image.
  • The ad is a banner ad displayed at the top of the screen.
  • The ad is an interactive game.

3.) Which of the following are features of mobile app interstitials?

  • Full-screen display and high clickthrough rate
  • Desktop compatibility and high available inventory
  • Full-screen display and low clickthrough rate
  • Mobile rich media ad interface definition (MRAID) compatibility and limited available inventory

4.) What is an important creative detail to keep in mind when buying cross-screen TV advertisements?

  • VPAID (Video Player-Ad Interface Definition) ad streaming is not accepted.
  • Interactive media ads using VAST (Video Ad Serving Template) are not accepted.
  • High-quality MP4 videos are not necessary.
  • “DeviceType” bid request signals are irrelevant.

5.) Which information about a creative would you retrieve using the real-time-bidding (RTB) Breakout tool?

  • Bids lost in auction
  • Tips for winning auctions
  • Monthly budget
  • Ad dimensions

6.) Which steps would best help you retrieve information on cost per click for a native advertising campaign?

  • Open the Query Tool, filter ads by creative size, and report on the cost-per-click metric.
  • Open the Query Tool, query ads by type, and report on the cost-per-click metric.
  • Open the real-time-bidding (RTB) Breakout tool, filter by creative ID, generate a report.
  • Open the real-time-bidding (RTB) Breakout tool, filter by creative type, generate a report.

7.) Which task could be best accomplished using the Ad Exchange Marketplace?

  • Identify available inventory for mobile device types.
  • Identify the optimal bidding strategy for a specific type of mobile creative.
  • View total bids won at auction for a specific mobile creative.
  • View average cost per click for a specific mobile creative.

8.) Which mobile ad format would you use if your client wanted their ad to run before product review video clips on a popular tech website?

  • Mobile web instream
  • Native video ads
  • Mobile app instream
  • Mobile app interstitial