Creative Certification Exam Answers

Creative Certification Exam Assessment Answers By Academy for Ads
Creative Certification Assessment Answers
Creative Certification Exam Answers
formerly known as [BETA] DoubleClick Creative Individual Certification

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

The DoubleClick Bid Manager Certification assessment covers programmatic and direct deal campaign setup, such as assigning inventory, goals, budgets, targeting, and creatives. It also assesses ways to troubleshoot issues and measure performance.

About this exam

The Creative Certification exam covers rich media creative setup using Google Web Design and Creative to build HTML5 and dynamic creatives. It also assesses the steps to preview, QA, and publish creatives to Campaign Manager, and then measure results.

Users completing this exam should have experience with Studio and dynamic workflows, working with feeds, and the production of display ads with Google Web Designer and hand-coded creatives. This exam also covers knowledge related to workflow integration with trafficking and programmatic campaigns.

The knowledge tested in this exam typically aligns with the following roles:

Project Manager
Creative Developer
Designer/Animators
Creative Director

Study DoubleClick Studio

Get started with DoubleClick Studio
Develop an effective digital media plan
Confirm your HTML5 works with DoubleClick Studio
Try it out: Create a dynamic feed
Raise awareness with dynamic creatives
Influence users with dynamic creatives
Drive action with dynamic creatives
Try it out: Preview with tearsheets
QA your DoubleClick Studio creatives
Measure the impact of Studio creatives

Creative Certification Exam Assessment

60 minutes
50 questions
80% passing score
Validity period of 12 months

Disclaimer: Google trademarks are the property of Alphabet Inc. This website is not officially affiliated or endorsed by Google in any way.

156.) When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

Enabler.exit()
Enabler.clickthrough()
Enabler.exitOverride()
Enabler.exitOnQuery()

155.) Which two settings determine which dynamic content is selected by the ad server to send to the creative? (select two)

Code within the creative
Reporting dimensions in Studio
Rotation options in Studio
Targeting rules in Studio

154.) Which three feed types can be used for importing data into dynamic campaigns in Studio? (select three)

Google Merchant Center
CSV
XLS
Google Spreadsheets

153.) When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?

AFTER the Enabler has been initialized, and AFTER dynamic content is accessed
BEFORE the Enabler has been initialized and dynamic content is accessed
AFTER the Enabler has been initialized, but BEFORE dynamic content is accessed
BEFORE the Enabler has been initialized, and AFTER dynamic content is accessed

152.) Which three components are available in Google Web Designer? (select three)

YouTube Video Player
Counters
Tap Area
Maps

151.) Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

Click-through-conversion rate
Click-through rate (CTR)
Impression-to-view rate
Designated weights

150.) When working on a profile with a ranked combination of rules, what feature should be used at the Manage Rules stage?

Prioritized rules
Sequential rotation and prioritized rules
Optimized rotation
Weighted rotation

149.) In what section of Studio are creative images and videos stored?

Admin
Creative
Dynamic Content
Assets

148.) Which two Campaign Manager attributes can be used as filters in a dynamic feed? (select two)

Canonical geolocation
Floodlight ID
Placement ID
Site ID

147.) What field type is used for data pass targeting in a dynamic profile?

Display & Video 360 Line Item Id
Campaign Manager Site ID
Remarketing Value
Custom value

146.) Which two targeting types are supported in Studio for dynamic creatives? (select two)

Language targeting
Audience targeting
Geo-targeting
Device targeting

145.) In what product are dynamic targeting keys created?

Search Ads 360
Campaign Manager
Studio
Display & Video 360

144.) When using creative dimension filtering, what steps must be taken to generate dynamic previews correctly?

Select all creative sizes and click “Apply”
Enter one creative size, select the creative for that size, and click “Apply”
Enter the creative sizes as comma-separated values, select the corresponding
creative sizes, and click “Apply”
Enter the creative size and click “Apply”

143.) Which types of assets can be used in Studio? (select two)

.png
.jpg
.eps
.tiff

142.) What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Studio? (select three)

Built-in abilty to use Google’s recommendation engine
Updates to the Google Merchant Center feed are automatically synced in Studio
Ability to apply additional filtering logic to the Google Merchant Center feed
No row limit for the Google Merchant Center feed

141.) What dynamic strategy allows flight scheduling of dynamic creatives?

Start and end date scheduling
Weighted rotation
Campaign Manager Placement ID
Dynamic targeting keys

140.) To build an expanding creative, which three panels must be included in the HTML? (select three)

Expanded
Main
Auto-expand
Collapsed

139.) What feature allows users to create a dynamic field without needing to upload a feed?

Filter by feed row ID
Feed scheduling
Constant matching
Profile field

138.) In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

Publish the creative to Campaign Manager
Generate the code
Set up the reporting dimensions
Review the preview sheet

137.) How many Studio profiles can a dynamic creative be linked to?

2
Unlimited
1
3

136.) Where is the dynamic path for an asset found?

In the Details section of the selected asset
In the Account Summary page
In the General Info section
In the Creatives section

135.) How can a Studio profile be edited without impacting the live campaign?

Retransform the feed
Edit the feed
Create a new profile using the existing feed
Create a draft version of the profile

134.) What are three benefits of filtering by creative dimensions? (select three)

Easier to remove and add creative sizes in the feed
Lets dynamic campaigns scale as more creative sizes are added
Allows pulling preview sheets across all sizes without specifying the creative size in Step 5: Preview
Allows for less columns which reduces the dynamic response data sent from the ad server to the creative

133.) What does optimization prioritize when used for dynamic creatives?

The best performing rows in the feed
The best performing placement in Campaign Manager
The best performing creative in Campaign Manager
The best performing columns in the feed

132.) Which two columns are required in a feed? (select two)

Clickthrough URL
Reporting label
Headline text
Unique ID

131.) What’s the most efficient way to target one headline to 10 different audience IDs in a feed?

Add 10 rows with a different audience ID in each row
Add 10 columns with a different audience ID in each column
Add 10 comma-separated audience IDs into one cell
Add 10 rows and 10 columns with an audience ID in each row and column

130.) To create a dynamic profile, what steps must be taken in the Dynamic Content section?

Under the advertiser, click “New Profile,” update the name then click “Create”
Add the dynamic Enabler code from the Generate Code section to the creative
Go to Studio Campaign, upload a dynamic creative, and click “Save”
Assign the HTML5 creative files to the advertiser and click “Create Dynamic Profile”

129.) To preview a creative on a blank page, what option should be selected from the dropdown?

On screen
Custom URL
Sample website
Blank page

128.) What are two creative elements that can be dynamic? (select two)

Text
Clickthrough URLs
Ad border
Creative type

127.) What steps should be taken under Manage Data to upload a new feed to the Studio profile?

Select New Content, then Content source, and click “Start import”
Select New Feed and then click “Start import”
Select an existing source and update the content with the new feed
Select “New profile field” and enter a name in the text field

126.) What user access level allows read and write access to create or edit a dynamic profile and feed?

Content Reader
Dynamic Content User
Content Owner
Content Writer

125.) What is the Asset Library file size limit per upload for video files?

100MB
60MB
50MB
80MB

124.) Which two methods can be used to connect dynamic data to an element in the creative? (select two)

Binding in Google Web Designer
Custom JavaScript
Custom Floodlight variables
Binding in Campaign Manager

123.) When a user generates a dynamic preview and receives the error “Can’t show a preview because you haven’t set a default creative or your applied filters don’t match any feed rows,” what first step should be taken to troubleshoot the error?

Confirm the feed is complete with no warnings
Retransform the feed
Check if the correct feed filtering parameters were applied in the preview panel
Re-upload the feed

122.) Which two methods can be used to build dynamic creatives for Studio? (select two)

Google Web Designer
Adobe Edge Animate
Hand-coded HTML + JavaScript
Libraries such as jQuery or CreateJS

121.) What step must be taken before initiating a fullscreen expansion?

Add a polite loader
Establish a connection to your dynamic feed
Determine the size of the screen
Check that the Enabler has been initialized

120.) Which three creative types are allowed when using VPAID creatives? (select three)

Full-screen expanding
Interstitial
HTML5 non-linear
Banner

119.) When should the dynamic creative be uploaded to Studio?

AFTER creating the feed, but BEFORE creating and publishing the Studio profile
AFTER creating the feed and publishing the Studio profile
AFTER creating the preview sheet, but BEFORE creating the feed and Studio profile
AFTER creating the feed and Studio profile, but BEFORE publishing the profile

118.) What do “counters” measure in Studio?

Number of users that did not interact with a creative
Number of times an action is taken within a creative
Elapsed time interacting with a creative element
Length of time a video creative is played

117.) To target multiple Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

Percent sign (“%”)
Pipe (“|”)
Semi-colon (“;”)
Comma (“,”)

116.) Which three elements are required for a dynamic creative? (select three)

Dynamic content
Studio creative
Asset Library
Studio profile

115.) When an asset is selected in the Asset Library, which three attributes appear in the asset Details section? (select three)

Creatives that use the asset
Dynamic path
Asset dimensions
A preview of the individual asset

114.) What values are included in the targeting column of a remarketing feed?

Third-party cookie values
Floodlight custom variable (“u-var”) values
Floodlight audience list IDs
The advertiser’s cookie values

113.) In what section of Studio can users create and manage dynamic profiles?

Creative
Dynamic Content
Assets
Admin

112.) What action occurs when assets are uploaded to the Creative section?

Assets are automatically resized
Creatives are delivered to Campaign Manager for trafficking
Assets are copied to the Asset Library
Assets are shared across all advertisers in the Studio account

111.) What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

Expandable creative
Floating creative
Banner creative
Interstitial creative

110.) Which three rotation settings are available in Studio? (select three)

Random
Optimized
Weighted
Sequential

109.) In what section of Studio can users upload and manage ad files?

Creative
Assets
Admin
Dynamic Content

108.) How can a dynamic preview sheet be removed from a Studio profile?

Open the preview sheet and click “Undo”
Delete the preview sheet
Archive the preview sheet
Edit permissions to the preview sheet

107.) Which two types of creatives either float above a webpage or fill an entire mobile screen? (select two)

Floating creative
Expandable creative
Banner creative
Interstitial creative

106.) The HTML5 Enabler should be added to which tag in a creative’s HTML file?

< script >
< head >
< div >
< body >

105.) Which two data types are NOT supported as dynamic elements? (select two)

HTML5 animations
Numerical fractions
Decimal numbers
Text

104.) What profile setting allows Studio to match more than one row on impression?

Quantity
Dependent selection
Profile field
Auto-filter

103.) Where are dynamic profiles located?

In Advertisers under Advertiser association
In the Creatives tab when viewing a dynamic creative
In the Dynamic Content tab next to advertiser name
In the Assets tab under Account Details

102.) Which two preview types can be used to generate a dynamic preview? (select two)

Filter by dynamic criteria
Filter by reporting label
Filter by feed element name
Filter by row ID

101.) What dynamic strategy uses a naming convention to replace numeric Campaign Manager IDs?

Remarketing
Dynamic targeting keys
Display & Video 360 line item filtering
Data pass

100.) What method for using custom fonts is NOT supported for dynamic text?

Any fonts uploaded with a creative in Studio
Fonts loaded from Google Fonts
Fonts stored on a File Transfer Protocol (FTP)
Fonts added to Asset Library and linked to a creative in Studio

99.) When you have multliple images to support different creative sizes within a single profile, what action should be taken?

Create one feed per ad size
Upload the images to Asset Library to generate the different creative sizes
Create one feed and filter by creative dimensions
Use a single image and Studio will resize automatically

98.) What is the minimum number of exits required for a creative?

97.) Echo remarketing uses dynamic content from what source?

Dynamic rules
A feed
The creative code
Custom Floodlight variables

96.) What is the Asset Library file size limit per upload for non-video files?

20MB
10MB
15MB
5MB

95.) What tool makes it possible to preview a creative on a mobile device that’s linked to a Studio account?

Google Web Designer
IAB VAST tag tool
Creative Preview app
QA Helper extension

94.) What is the proper format for geo-targeting a location in a feed?

Los Angeles,California,United States
Los Angeles,United States
Los Angeles,California
Los Angeles,United States,California

93.) What feature can be used to target multiple columns in a feed one at a time?

Trafficking rules
Prioritized rules
Rotation priority
Feed priority

92.) What are two benefits of using dynamic creatives in Studio? (select two)

Ability to test different content within one creative
Ability to test different ad formats within one creative
Ability to test different sizes within one creative
Ability to build and traffic only one creative per ad size

91.) In what section of Studio is user access managed?

Creative
Dynamic Content
Admin
Assets

90.) What is the method most often used to define the dynamic content for a creative?

Campaign Manager
Spreadsheet
External API
Code within the creative

89.) Which two options must be true to use open optimization? (select two)

Only one row in the feed must be eligible to be served
More than one row in the feed must be eligible to serve
The dynamic feed must include a row with “optimize” in the cell
In “Step 3: Manage Rules” rotation must be set to “Optimized”

88.) Which two video formats can be built as Rich Media in Studio? (select two)

Video Ad Serving Template (VAST)
YouTube TrueView
Video Player-Ad Interface Definition (VPAID)
In-banner video MPU

87.) Which two capabilities are possible with dynamic preview sheets? (select two)

Bulk dynamic previews via .csv import
External sharing to stakeholders without Studio access
Ability to download and share as a PDF file
Editing within the preview sheet

86.) Which two data types are NOT supported for dynamic elements that will be displayed in the creative? (select two)

Decimal number
HTML5 animation
Numerical fraction
Text

85.) What tool makes it possible to preview a creative on a mobile device that’s linked to a Creative account?

Creative Preview app
QA Helper extension
Google Web Designer
IAB VAST tag tool

84.) What feature is used to create a dynamic campaign without feeds?

Constant Matching
Forced preview
Feed scheduling
Profile field

83.) Which two targeting types are supported for a dynamic creative? (select two)

Device targeting
Language targeting
Geo-targeting
Audience targeting

82.) When using creative dimension filtering, which step must be taken to generate dynamic previews correctly?

Enter one creative size and select all creative sizes
Enter the creative sizes as comma-separated values and select the corresponding creative sizes
Enter one creative size and select the creative for that size
Enter the creative size and click Launch/Update preview

81.) A frequency cap with expanding pushdown creatives limits what?

How high the creative can expand
The number of times per day a user sees a creative auto expand
The direction the creative will expand
The number of people who can see the creative per day

80.) What connection is required to implement dynamic creative remarketing?

A “remarketing attribute” that connects all the advertiser’s Floodlight custom variables to a Creative advertiser
A “remarketing ID” that enables the Creative advertiser to use dynamic creative remarketing
A “remarketing attribute” that connects a Floodlight custom variable to a Creative advertiser
A “remarketing ID” that enables the feed column to be recognized as a remarketing column

79.) What dynamic strategy can be used with the default row(s) a feed?

Creative dimension filtering
DoubleClick Campaign Manager/Bid Manager Audience ID filtering
Start and end date scheduling
Dynamic Targeting Keys

78.) To create a dynamic profile, what steps must be taken in the Dynamic Content section?

In the advertiser, click NEW, then name and save the profile
Go to Creative Campaign, upload a creative, and click Save
Assign the HTML5 creative files to the advertiser
Add the dynamic enabler code to the creative

77.) What’s the most efficient way to target one headline to 10 different audience IDs in a feed?

Add 10 different comma-separated audience IDs into a cell
Add ten rows and ten columns with an audience ID in each row and column
Add 10 columns with a different audience ID in each column
Add 10 rows with a different audience ID in each row

76.) Which dynamic strategy uses a naming convention to replace DoubleClick Campaign Manager IDs?

Data pass
Bid Manager line item filtering
Dynamic targeting keys
Remarketing

75.) Which three capabilities are possible with dynamic previews (tearsheets)? (select 3)

Ability to download and share as PDF file
External sharing to stakeholders without Creative access
Bulk dynamic previews via .csv import
Editing within the preview sheet

74.) If a user generates a dynamic preview and receives “No feed row could be selected,” what first step is recommended to troubleshoot?

Check that the correct feed filtering parameters were inputted
Clear the browser’s cache
Retransform the feed
Check the feed is properly completed with no warnings

73.) What step in the Creative Profile allows users to generate dynamic previews?

Step 2: Manage Data
Step 4: Generate Code
Step 5: Preview
Step 7: Publish

72.) To provide read and write access to create and/or edit a dynamic profile and feed, what user access level should be set?

Content Reader
Content Owner
Dynamic Content User
Content Writer

71.) What action can a user take to remove a saved dynamic preview sheet from the Creative Profile?

Archive the tearsheet
Delete the tearsheet
Edit permissions to the tearsheet
Open the tearsheet and click Undo

70.) Where are dynamic profiles located?

In Creatives where the format is listed as “Dynamic”
In Assets in the Account Details
In Advertisers under Advertiser association
In Dynamic Content next to advertiser name

69.) What two conditions determine whether dynamic content is served to the creative from the dynamic ad server?

Best-performing content eligible to serve
Code within the creative
Targeting rules
Algorithm that predicts if user will click the ad

68.) To create an ad with both a banner and interstitial, would creative type must be selected?

An interstitial creative
“Multi-floating” interstitial
A banner creative
An expanding creative

67.) Echo remarketing uses dynamic content from what source?

The creative code
A feed
Dynamic rules
Custom Floodlight variables

66.) To include dynamic images in a feed, what should be copied and pasted?

Image URL from the Creatives tab
Asset Library path names
Image URL from the desktop
Path names from the client’s image server

65.) To target multiple columns in a feed one at a time, what would be used?

Rotation Priority
Trafficking Rules
Prioritized Rules
Feed Priority

64.) To serve a dynamic image that varies depending on ad size, what are two recommended solutions? (select two)

Create one feed per ad size
Apply creative dimension filtering
Add creative code that resizes the image
For each ad size, add a column of image URLs

63.) To target a headline, but test different images, what must be set up in the Creative profile?

One feed for the headline, one feed for the images
One rule that targets, one rule that tests
One feed set to optimized rotation
One feed for both the headline and images

62.) Where is the dynamic path for an asset found?

In the Account Summary page
In the Creatives tab
The Details section
In the General Info section

61.) To display multiple dynamic images in a remarketing creative, how should a dynamic feed be set up?

Add multiple rows with different products
Add multiple columns with different products
Assign multiple creatives to the ad in DoubleClick Campaign Manager
Add products to multiple feeds

60.) What two columns are required in a feed? (select two)

Unique ID
Reporting label
Clickthrough URL
Headline text

59.) Which two methods could be used to connect dynamic data to an element in the creative?

Binding in Google Web Designer
Dynamic data is connected automatically
Custom Javascript
Binding in DoubleClick Campaign Manager

58.) Under “Manage Data,” to upload a new feed to the Creative Profile, what steps must be taken?

Select Manage and add the auto-filters
Select an “existing source” and update the content with the new feed
Select New Content, then Content source, and click Start Import
Select new feed and start import

57.) To use the video transcoding feature, what step is required after turning transcode “on” and adding the uploaded video to the creative?

Update the file name in the feed.
Copy/Paste code into the creative
Add each version of the new video to the creative
Set video source in creative with Creative enabler

56.) To build an expanding creative, which three panels must be included in the HTML? (select three)

Auto-expand
Main
Collapsed
Expanded

55.) Where are dynamic targeting keys created?

DoubleClick Creative
DoubleClick Search
DoubleClick Bid Manager
DoubleClick Campaign Manager

54.) The in-page banner with floating creative enables an advertiser to do what?

Fills an entire mobile screen while a user is in an app
Limits the number of times a creative auto-expands for a user
Load main, collapsed, and expanded panels within a single creative
Deliver two creatives to the same page at the same time using one Creative ad

53.) What does a counter measure in Creative?

Elapsed time in a creative
Length of time a video is played in a creative
Length of action within a creative
Number of times an action is taken within a creative

52.) Which two asset types may be used with Creative? (select two)

.jpg
.png
.tiff
.eps

51.) Which two must be set up for optimization? (select two)

The dynamic feed must include a row with “optimize” in the cell
More than one row in the feed must be eligible to serve
Only one row in the feed must be eligible to be served
In “Step 3: Manage Rules” rotation must be set to “optimized”

50.) To link multiple ad sizes of a dynamic creative to the same Creative profile, what should those ads have in common?

Same image assets
Same functionality and appearance
Same creative author
Same image format

49.) What does Open Optimization select when used for dynamic creatives?

Best performing rows in the feed
Best performing columns in the feed
Best performing creative in DoubleClick Campaign Manager
Best performing placement in DoubleClick Campaign Manager

48.) What is the minimum number of exits required for a creative?

One
Four
Three
Two

47.) What is the Admin section used for?

To upload and manage ads
To manage user access
To create and manage dynamic profiles
To store all of the campaign’s images and videos

46.) What dynamic strategy allows flight scheduling of dynamic creatives to be controlled within the feed?

DCM Placement ID
Start and end date scheduling
Weighted Rotation
Dynamic Targeting Keys

45.) What step should be taken to edit content in a published Creative Profile without impacting a live campaign?

Retransform the feed
Create a new profile using the existing feed
Create a draft version of the Profile
Edit the feed

44.) What type of creative either floats above a webpage or fills an entire mobile screen?

A banner creative
A floating creative
An interstitial creative
An expandable creative

43.) To swap out a live asset, once an asset displaying in a live creative has been verified, what’s the next step?

Review the asset list and select “Schedule Update”
Select all creatives in the campaign
The updated asset will display in the creatives
Review the asset list and select “Push Live” for creatives you want to update

42.) What is the Dynamic Content section used for?

To manage user access to dynamic content
To upload and manage ads
To create and manage dynamic profiles
To store all of a campaign’s images and videos

41.) Which two dynamic strategies can be used to serve relevant creatives based on a user’s site actions? (select two)

Data pass
Floodlight filtering
Audience list filtering
Remarketing filtering
Placement ID filtering

40.) What are three benefits of using an existing Google Merchant Center feed for dynamic creatives in Creative? (select three)

Ability to add additional columns to the feed
No feed row limits
Updates to feed automatically synced in Creative
Built-in recommendation engine

39.) What is the Creative section used for?

To store all of the campaign’s images and videos
To upload and manage ad files
To create and manage dynamic profiles
To manage user access to creative files

38.) What is one result when assets are uploaded to the Creative tab?

Assets are automatically resized
Assets are shared with all active users in the account
Creatives are delivered to DCM for trafficking
Assets are copied to the Asset Library

37.) What is the Asset Library file size limit per upload for non-video files?

20MB
5MB
15MB
10MB

36.) If a feed has a column of dynamic images, what data is sent to the dynamic creative?

The image URL
The Asset Library alias
The image file
The image file and header

35.) When should the dynamic creative be uploaded to Studio?

After creating the feed and publishing the Creative profile
After creating the feed and Creative profile, but before publishing the profile
After creating the tearsheet, but before creating the feed and Creative profile
After creating the feed, but before creating and publishing the Creative profile

34.) When a feed contains a column of dynamic clickthrough URLs, what function will a hand-coded creative use?

Enabler.exitOnQuery()
Enabler.clickthrough()
Enabler.exit()
Enabler.exitOverride()

33.) The HTML5 Enabler needs to be added to which tag in a creative’s HTML file?

< body >
< head >
< div >
< script >

32.) What are two benefits of using dynamic creatives in Studio? (select two)

Build and traffic only one creative per ad size
Test different content within one creative
Test different ad formats within one creative
Test different creatives within one placement

31.) Which two variables can be used to optimize the rotation of dynamic creatives? (select two)

Designated weights
Impression-to-view rate
Click-through rate (CTR)
Click-through-conversion rate

30.) What custom fonts are not supported for Dynamic text?

Any fonts uploaded with a creative in Creative
Fonts loaded from Google Fonts
Fonts added to Asset Library and linked to a creative in Creative
Fonts included on the webpage

29.) The targeting column in a remarketing feed will contain what values?

The advertiser’s cookie values
Third-party cookie values
Floodlight custom variable (“u-var”) values
Floodlight audience list IDs

28.) Which three Creative settings can be used to select content from a feed? (select three)

Optimized
Random
Sequential
Weighted

27.) What are two examples of creative elements that can be dynamic? (select two)

Creative type
Text
Clickthrough URLs
Ad size

26.) Which three types of creative are allowed when using VPAID creatives? (select three)

Full-screen expanding
Interstitial
Banner
HTML5 non-linear

25.) Which Creative Profile setting allows a feed to select more than one row on impression?

Dependant Selection
Auto-filter
Quantity
Profile field

24.) What is the most common use case for including a dynamic element as a “profile field” in a feed, rather than its own column?

The feed column has different values in every row
The feed column has the same value in every row
The feed column has some empty cells
The feed column has the same value in most rows

23.) To target multiple DoubleClick Campaign Manager IDs within one cell of a feed, what character is used to separate IDs?

Comma
Percent sign (“%”)
Pipe (“|”)
Semi-colon (“;”)

22.) In the dynamic workflow after managing the data and rules, what is the next step to set up a dynamic creative?

Publish the creative Campaign Manager
Set up the reporting dimensions
Preview the teasheets
Generate the code

21.) When should the code from “Step 4: Generate Code” be called by a hand-coded dynamic creative?

After the Enabler has been initialized, but before dynamic content is accessed
Before the Enabler has been initialized, and before dynamic content is accessed
Before the Enabler has been initialized, and after dynamic content is accessed
After the Enabler has been initialized, and after dynamic content is accessed

20.) To preview a creative on a blank page, which option should be selected from the dropdown?

On screen
Custom URL
Sample website
Blank page

19.) What type of creative appears within a set of borders and doesn’t expand or cover a website’s content?

A floating creative
A banner creative
An interstitial creative
An expandable creative

18.) When an asset gets updated, where is this indicated?

In the Creative tab
In the Last Modified column of the asset list
In the Used In column of the asset list
In the Details panel

17.) What type of dynamic text is supported in the feed?

Basic HTML markup
JavaScript
Text only, without any HTML markup
Calls to .swf files

16.) To rotate a dynamic feed’s creative evenly, what rule should be selected?

Random
Optimized
Weighted
Auto-filter

15.) Which two DoubleClick Campaign Manager attributes can be used to dynamically update a creative? (select two)

Placement ID
Site ID
Canonical geolocation
Floodlight ID

14.) Dynamic creatives can be built using which two methods?

Hand-coded HTML
Libraries such as JQuery or CreateJS
Google Web Designer
Adobe Edge or Animate

13.) If a feed contains a column of cities and another column of audience segments, what users will be targeted?

Users in EITHER the targeted city or audience segment
Users in BOTH the targeted city and audience segment
User in ONLY the targeted city
User in ONLY the targeted audience segment

12.) To generate a dynamic preview, what inputs must be entered in Step 5: Preview?

Filtering of the feed’s element names
Reporting label values, for dynamic previews
No values needed as previews are generated automatically
Unique Id value, for forced previews
A value that filters the feed using dynamic criteria

11.) Which is a valid entry in a feed that uses geo-targeting?

Los Angeles,California
Los Angeles,United States,California
Los Angeles,California,United States
Los Angeles,United States

10.) What is the Assets section used for?

To manage user access to asset files
To create and manage dynamic profiles
To store all of the creatives’ images and videos
To upload and manage ads

9.) What is the Asset Library file size limit per upload for video files?

50MB
60MB
100MB
80MB

8.) What is used to define the dynamic content for a creative?

DoubleClick Campaign Manager
Code within the creative
A spreadsheet
An external API

7.) Before initiating a full-screen expansion, what step must be taken?

Determine the size of the screen
Establish a connection to your dynamic feed.
Check that the enabler has been initialized
Add a polite loader

6.) What dynamic strategy is NOT compatible with DCM and Bid Manager Audience ID filtering?

DoubleClick Campaign Manager (DCM) ID filtering
DoubleClick Bid Manager (DBM) line item filtering
Remarketing
Prioritized rules

5.) In the Assets section, when the box is checked next to the image name, what three types of information are shown in Details? (select three)

Creatives that use the asset
Dynamic path
Asset dimensions
A preview of the individual asset

4.) What’s one benefit of using targeting with dynamic creatives?

Deliver specific creatives using DoubleClick Campaign Manager
Randomly serve content from the feed to any audience
Target feed using DoubleClick Campaign Manager
Serve specific content from the feed to a specific audience

3.) Which three features are required for a dynamic creative? (select three)

Dynamic content
Creative creative
Asset Library
Creative profile

2.) What are three benefits of applying creative dimension filtering? (select three)

Allows for less columns which reduces the dynamic response data sent from the ad server to the creative.
Easy to remove and add creative sizes to the feed
Lets dynamic campaign scale as more creative sizes are added
Allows default rows to optimize by size
increases campaign performance

1.) How many Creative profiles can a dynamic creative be linked to?

Three maximum
Two
Unlimited
One