Campaign Manager Certification Exam Answers

1Campaign Manager Certification Exam Assessment Answers By Academy for Ads
Campaign Manager Certification Assessment Answers
Campaign Manager Certification Exam Answers
formerly known as [BETA] DoubleClick Campaign Manager Individual Certification

Google Marketing Platform Product Certifications identify qualified users who demonstrate the ability to perform critical tasks and workflows with Platform products. The certification exams are designed for users with real-world, hands-on experience using Google Marketing Platform products, and test on specific predetermined criteria aligned with critical job tasks. The certification exams are not recommended for users who don’t have direct product experience.

The DoubleClick Campaign Manager Certification covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

About this exam

The Campaign Manager Certification exam covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

Users completing this exam should be experienced users of Campaign Manager. This exam covers broad product use from trafficking to reporting. Specialized roles (such as Agency Planners) may not be well aligned to the broad knowledge tested by this exam.

The knowledge tested in this exam aligns with the following roles:

  • Trafficker
  • Analyst

Study DoubleClick Campaign Manager

  1. Build your first campaign
  2. Control who sees your ads
  3. Gather insights with Floodlight
  4. Track campaign performance
  5. Optimize with audience lists
  6. Pick your attribution model
  7. Optimize with attribution data
  8. Analyze cross-environment conversion data
  9. Evaluate Data Transfer for your account
  10. Manage campaigns in bulk
  11. Match media cost models with your budget
  12. Serve programmatic ads across platforms
  13. Get up and running with video ads
  14. Reach new customers with mobile
  15. Track conversions in mobile
  16. QA your Studio creatives

Campaign Manager Certification Exam Assessment

  • 60 minutes
  • 60 questions
  • 80% passing score
  • Validity period of 12 months

Disclaimer: Google trademarks are the property of Alphabet Inc. This website is not officially affiliated or endorsed by Google in any way.

140.) When dynamic display creatives are published from Studio, what creative type is set in Campaign Manager?

  • HTML5 banner
  • Rich Media
  • Custom Display Interstitial
  • Image

139.) To link a Display & Video 360 advertiser, what initial step must be taken in Campaign Manager?

  • From Campaign Manager, go to the Google Marketing Platform apps icon and select Display & Video 360
  • Contact support using live chat
  • Add the Display & Video 360 partner ID to the Floodlight configuration as an association
  • Create a new association in the advertiser’s properties and add the Trafficking code

138.) What cost model only calculates cost for impressions measured as viewable by Active View?

  • CPA
  • vCPM
  • CPM
  • CPC

137.) Where are Campaign Manager and Display & Video 360 linked?

  • Floodlight configuration
  • Advertiser properties
  • Admin subaccounts
  • Campaign properties

136.) When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

  • Backup image
  • .swf file
  • Default ad
  • Polite load image

135.) When would a VPAID asset be used?

  • As a backup for a VAST asset
  • When VAST is not supported
  • For videos served on mobile devices
  • When a video ad contains interactive features

134.) For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

  • Device ID needs to be passed into the dc_rdid parameter
  • A global site tag (gtag.js) must be used
  • The tag needs to be set as INS tag with mobile capacity
  • The tag needs to be assigned an app ID

133.) What happens when a user meets the frequency cap for an ad?

  • Another ad or a default ad is served
  • The placement stops serving to that user
  • Ads serve at a lower CPM
  • Ads stop serving to that user

132.) If an Agency Trafficker can only see a subset of active campaigns within their account view, where would a Agency Admin go to adjust access to all campaigns?

  • Subaccount access
  • User roles
  • User profile filters
  • Google account permissions

131.) Which information can be extracted from the data in the Verification tab? (select two)

  • Charts showing all of the errors related to visual performance
  • Issues related to content
  • Conversion and revenue performance
  • Errors for the ad tag related to implementation issues

130.) What does an “execution channel” represent in the Planning process?

  • The “link” from the inventory in a media plan to a Campaign Manager campaign where placements can be executed
  • A “channel” created between an advertiser and publisher as soon as the RFP is sent
  • An area to enter the user’s objectives, budget, and start and end dates
  • The act of sending an RFP to begin the negotiation process with the publisher

129.) What targeting rules display an ad to users who have viewed a product, but not purchased it?

  • Positively target all product viewers AND collect purchase IDs using u-variables
  • Negatively target all product purchasers AND collect purchase IDs using u-variables
  • Positively target all product viewers AND negatively target all product purchasers
  • Positively target all product purchasers AND negatively target all product viewers

128.) What attribution model uses Floodlight data from both attributed and non-attributed conversions?

  • Time Decay model
  • First Interaction model
  • Data-driven model
  • Linear model

127.) In which two tags can the keyword macro (%k) be added? (select two)

  • Floodlight
  • Tracking Ad
  • Placement
  • Impression Event

126.) In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

  • Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
  • Rows and columns are flipped
  • Each conversion gets its own row with interactions in separate columns
  • Each interaction gets its own row with interactions spread across rows

125.) What is required to track mobile app conversions using Floodlight tags?

  • An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
  • A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
  • A Floodlight tag with the activities set to collect in-app variables, available in DT files
  • A dynamic publisher pixel implemented in the Floodlight tag

124.) Cross-environment conversion methodology takes into account what data sources?

  • Cookies, SDKs, audience data
  • Resettable device IDs, cookies, anonymized Google sign-ins
  • Data pools, cookies, audience IDs
  • Device types, OS, cookies

123.) What data is provided in Video Verification?

  • Video player size and viewability
  • Asset and transcoding validation
  • Resolution and bit rate details
  • Information about ads that served on the same page

122.) What timezone is used in Data Transfer (DT) timestamps for impression and click files?

  • The advertiser’s timezone
  • Coordinated Universal Time (UTC)
  • Eastern Time (ET)
  • The user’s timezone

121.) What report shows how long it takes for a customer to convert after interacting with an ad?

  • First Interaction
  • Path Length
  • Path to Conversion
  • Time Lag

120.) What ad setting limits the number of times that ad can be shown to a particular user?

  • Hard cut-off
  • Priority
  • Frequency cap
  • Impression ratio

119.) When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

  • Allocate more budget to building better video creatives
  • Target remarketing lists for all image creatives
  • Create a sequential rotation with the Rich Media creative set first
  • Assign the ad’s frequency cap to one impression per day

118.) When using a placement media cost cap, what will happen once the cap is reached?

  • Campaign Manager will stop calculating and reporting Media Cost for the Placement moving forward
  • Ad-serving fees won’t be charged
  • Reports will not reflect the impressions and click metrics
  • The placement will be paused until the cap is removed

117.) What feature can be used to combine log-level impression and click data for a custom reach analysis?

  • Attribution conversion segments
  • Data Transfer
  • Line item filtering in Studio
  • GRP Insights

116.) Which functionalities are available to manage conversion data using the API? (select two)

  • Run
  • Update
  • Insert
  • Delete

115.) At what level can landing pages be managed across campaigns?

  • Advertiser
  • Creative
  • Placement
  • Ad

114.) When a “plan” is executed in Planning, what information is pushed to Campaign Manager?

  • A dynamic feed that can be quickly implemented into Studio
  • TrueView placements for running on YouTube properties
  • A list of creative specifications for implementing the deals in Display & Video 360
  • A list of placements you intend to purchase and the publishers you’re buying inventory from

113.) When is an impression counted in Reporting?

  • After the creative is served and viewed on the site
  • After the browser begins loading the webpage
  • As soon as a creative is requested from the publisher
  • After a user’s device indicates that the creative download has begun

112.) What action must occur for a team member to get access to Data Transfer files in Google Cloud Storage?

  • Run the script: gs://[bucket_name]/[username]
  • Add the team member’s email to the Google Group associated with the Cloud Storage bucket
  • Set up an automated email for the team member to receive daily reports
  • Associate the team member with a User Profile designated for Google Cloud access

111.) What account structure should be used to share Floodlight tags and audience lists between multiple Advertisers?

  • A single Floodlight activity
  • A parent/child relationship
  • An account/advertiser relationship
  • Shared billing profiles

110.) In the Insights tab in Reporting, which two cards show a snapshot of performance? (select two)

  • Device Usage
  • Creative Type
  • Video Player Size
  • Paid Search Ad

109.) Which metric is NOT available in Data Transfer?

  • Cross-environment conversions
  • Designated Market Area (DMA) ID
  • Active View: % of Completed Impressions Visible
  • % Invalid Clicks

108.) Where would purchased inventory for a campaign be entered in Campaign Manager?

  • Floodlight tags
  • Landing pages
  • Campaigns
  • Placements

107.) What is the limit to retrieve log data from a Data Transfer Google Bucket?

  • 1 year
  • 30 days
  • Unlimited
  • 60 days

106.) Which three workflows can be used to make bulk edits? (select three)

  • The DCM/DFA Reporting and Trafficking API
  • Campaign spreadsheet upload
  • The Campaign Manager filtered view
  • The Edit Multiple button

105.) What Floodlight conversion counting method would report the first visit for each user within a given day?

  • Per session
  • Transactions
  • Unique
  • Standard

104.) What report tracks Floodlight attribution in Reporting?

  • Path to Conversion
  • Insights
  • Cookie Reach Overlap
  • Floodlight impressions

103.) Unless default ads are disabled, what campaign trafficking action triggers the automatic creation of a default ad for display placements?

  • Adding an HTML5 creative at the campaign level
  • Adding a rich media creative at the campaign level
  • Adding an image creative at the advertiser level
  • Adding an image creative at the campaign level

102.) What HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

  • “src” and 1×1
  • u1 and “fls”
  • 1×1 and “ord”
  • “type” and “cat”

101.) Which two methods count impressions on site-served creatives? (select two)

  • Click tracker ad
  • Mobile tracking ad
  • 1×1 impression tracker
  • Tracking Ads

100.) Where in Campaign Manager can the Site ID(s) required to push placements to Display & Video 360 be found?

  • In the advertiser’s properties, under Landing Pages
  • Next to its associated site name within a Campaign
  • In Campaign Manager Account Admin settings
  • In Site Directory under Properties

99.) What are two benefits of using the INS tag? (select two)

  • Eliminates the need for publishers to add cache-busters
  • Reduces load latency
  • Serves ads on browsers that don’t support Javascript
  • More robust Verification data

98.) What report in Report Builder shows the number of unique users who have interacted with ads?

  • Path to Conversion
  • GRP
  • Standard
  • Cookie Reach Overlap

97.) Paid search dimensions in Report Builder are compatible with what metric?

  • Downloaded impressions
  • Paid Search Revenue
  • Active View
  • Cost Per Click

96.) What is the more cost-effective way to restrict ads served to a specific geographic region?

  • Geo-targeting managed by the ad server
  • Frequency caps managed the publisher or DSP
  • Language targeting managed by the ad server
  • Geo-targeting managed by a publisher or DSP

95.) What are three benefits of using Internal Redirect tags? (select three)

  • Saves time from having to negotiate deals with the publisher
  • Richer domain information in Verification
  • Standardize a counting method with platform publishers
  • Reduce latency on ad-serving

94.) What settings are required to give a user reporting access for a single advertiser?

  • Create a user role, and assign the advertiser as the sub-account.
  • Schedule a report to be sent to the user, automatically granting them access to that data
  • Create a user profile with a reporting-only user role, and filter for that advertiser
  • Ask the advertiser to send an email to support, granting access to their reporting data

93.) Which two tabs in Reporting provide access to viewability data? (select two)

  • Verification
  • Summary
  • Report Builder
  • Attribution

92.) To set ad status to “active,” which two objects must be assigned to an ad?

  • A placement
  • An active creative
  • A frequency cap
  • A priority

91.) What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

  • Advanced properties
  • Dynamic tags
  • Custom Floodlight variables
  • Google Tag Manager

90.) What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

  • Custom 1×1 pixel that fires when the product or service page loads
  • Sales Floodlight tags that capture revenue
  • Custom Floodlight variable that captures the product or service ID
  • Dynamic Floodlight tag that sources product or service IDs

89.) What counting method tracks the number of sales made or items purchased?

  • Sales activities
  • Standard counting
  • Counter activities
  • Custom Floodlight variables

88.) Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

  • Placement strategies
  • Content categories
  • User roles
  • User profiles

87.) What level is used to calculate conversions if the lookback window differs between objects?

  • Placement level
  • Site level
  • Campaign level
  • Account level

86.) If a publisher serves a placement tag after the campaign end date, what ad will serve?

  • Nothing will serve
  • The backup image
  • A random ad
  • The default ad

85.) At what level can landing pages be set, so they are the same across multiple ads?

  • Creative
  • Placement
  • Account
  • Ad

84.) What ad setting ensures a qualified user will always be served a city-targeted ad first over a country-targeted ad when both ads are assigned to the same placement?

  • Priority
  • Keyword targeting
  • Dynamic targeting keys
  • Frequency cap

83.) What must a Floodlight tag include to capture product data alongside a conversion?

  • Custom Floodlight variable
  • Dynamic pixels
  • 1×1 tracking pixel
  • An ord value

82.) What action can be taken to select which columns appear in the trafficking interface?

  • Create a new user profile
  • Create a new user role
  • Create a filter
  • Create a custom view

81.) When assets are added to an existing creative, where will these updates be reflected?

  • Updates appear as a new creative
  • In the creative preview, but not in currently assigned ads
  • Within the ads where the creatives are assigned
  • In future ad creative assignments, but not within existing ads

80.) What are two Video Verification metrics? (select two)

  • Audio muted at finish
  • Eligible impressions for audio
  • Audio muted at start
  • Video Prominence Score

79.) The Insights tab in Reporting shows the view performance against which three goals? (select three)

  • Click rate
  • Cost per activity (CPA)
  • Viewable CPM
  • Conversions per impression

78.) Counters and Total Interactions metrics are available for which type of creatives?

  • Mobile in-app interstials
  • Twitter creatives
  • HTML5 creatives coded in GWD
  • Creatives built in Studio

77.) Which two features may be used to log additional information about a click? (select two)

  • Event tags
  • Image source tags
  • Dynamic targeting keys
  • Landing page URL suffix

76.) Which two methods measure impressions served in a mobile app? (select two)

  • 1×1 impression tracker
  • Mobile tracking ad
  • Serving mobile creative directly through Campaign Manager
  • Click tracker ad

75.) Audience lists created in Campaign Manager can be automatically shared with which linked applications? (select three)

  • Search Ads 360
  • Studio
  • Google Ads
  • Display & Video 360

74.) What object in Campaign Manager is equivalent to a creative in Display & Video 360?

  • Placement
  • Ad
  • Creative
  • Campaign

73.) Which conditions must be true in order to designate an advertiser as a “child”?

  • The advertiser doesn’t have any “child” advertisers associated with it
  • The advertiser is part of a subaccount
  • There aren’t any Floodlight activities associated with the “child” advertiser
  • There aren’t any campaigns associated with the “parent” advertiser

72.) The “DCM/DFA Trafficking and Reporting API” can directly accomplish which two tasks? (select two)

  • Upload conversions
  • Customize verification alerts
  • Customize reporting
  • Download data transfer log files

71.) When creatives are published from Studio, what creative type is set in DoubleClick Campaign Manager?

  • Image
  • HTML5 banner or In-stream video
  • Custom Display Interstitial
  • Rich Media

70.) What are two video verification metrics? (select two)

  • Audio muted at finish
  • Audio muted at start
  • Video Prominence Score
  • Eligible impressions for audio

69.) In a Path to Conversion report, when a user selects to “Pivot On Interaction Path,” what are two major differences from the unpivoted report? (select two)

  • Rows and columns are flipped
  • Rows and columns aren’t affected by a pivot, but can only be filtered when unpivoted
  • Each interaction gets its own row with interactions spread across rows
  • Each conversion gets its own row with interactions in separate columns

68.) What insights can be extracted from the data in the Verification tab?

  • All errors for the ad tag related to implementation issues
  • Any issues that remain undetectable and unmeasurable in DoubleClick
  • Charts showing all of the errors related to visual performance
  • Issues related to viewability, content, and ad blocking

67.) What two methods measure impressions served in a mobile app? (select two)

  • Click tracker ad
  • Mobile tracking ad
  • Serving mobile creative directly through DCM
  • 1×1 impression tracker

66.) What cost model only calculates cost for impressions that have been viewed on the publisher site?

  • CPA
  • CPM
  • CPC
  • vCPM

65.) When the primary HTML5 assets get delayed, what will serve in a user’s browser as it’s loading?

  • Default ad
  • Backup image
  • .swf file
  • Polite load image

64.) What is required to track mobile app conversions using Floodlight tags?

  • A user-resettable device identifier passed to both Floodlight tags and the ad tags running in apps
  • A dynamic publisher pixel implemented in the Floodlight tag
  • An HTML5 macro added to the Floodlight tag and ad tag, and uploaded in the SDK
  • A Floodlight tag with the activities set to collect in-app variables, available in DT files

63.) What Floodlight feature can be used to create a custom audience list that targets customers who purchased a specific product or service?

  • Custom Floodlight variable that captures the product or service ID
  • Sales Floodlight tags that capture revenue
  • Custom 1×1 pixel that fires when the product or service page loads
  • Dynamic Floodlight tag that sources product or service IDs

62.) What timezone is used in data transfer (DT) timestamps for impression and click files?

  • The user’s timezone
  • Coordinated Universal Time (UTC)
  • Eastern Time (ET)
  • The advertiser’s timezone

61.) Which three workflows can be used to make bulk edits? (select three)

  • The Edit Multiple button
  • The DCM Trafficking API
  • Campaign spreadsheet upload
  • The DCM filtered view

60.) What data is provided in Video Verification?

  • Video player size and its viewability
  • Asset and transcoding validation
  • Information about ads that served on the same page
  • Resolution and bit rate details

59.) For Floodlight tags to properly attribute in-app conversions, what needs to happen within the app?

  • The tag needs to be assigned an app ID
  • In-app conversions are not currently supported
  • The app developer needs to pass device ID into the dc_rdid parameter
  • The tag needs to be set as INS tag with mobile capacity

58.) To link a Bid Manager advertiser, what steps must be taken in DoubleClick Campaign Manager?

  • From Campaign Manager, go to the DoubleClick apps icon and select Bid Manager
  • Add the Bid Manager partner ID to the Floodlight configuration as an association
  • Create a new association in the advertiser’s properties and add the Trafficking code
  • Contact support using live chat

57.) Where are DoubleClick Campaign Manager and Bid Manager linked?

  • Campaign properties
  • Admin subaccounts
  • Floodlight configuration
  • Advertiser properties

56.) Which two features may be used to log additional information about a click? (select two)

  • Image source tags
  • Landing page URL suffix
  • Event tags
  • Dynamic targeting keys

55.) Which Reporting tab can generate spreadsheet reports, but not charts?

  • Report Builder
  • Verification
  • Insights
  • Attribution

54.) What targeting rules are needed to display the correct ad to users who have viewed (but not purchased) a product?

  • Positively target all product viewers AND negatively target all product purchasers
  • Positively target all product purchasers AND negatively target all product viewers
  • Negatively target all product purchasers AND collect purchase IDs using u-variables
  • Positively target all product viewers AND collect purchase IDs using u-variables

53.) Which attribution model uses Floodlight data from both attributed and non-attributed conversions?

  • Data-driven model
  • Time Decay model
  • Linear model
  • First Interaction model

52.) Audience lists created in DoubleClick Campaign Manager can be automatically shared with which linked applications? (select two)

  • DoubleClick Bid Manager
  • DoubleClick Studio
  • AdWords
  • DoubleClick Search

51.) When trafficking a campaign, what action triggers the automatic creation of a default ad for display placements?

  • Adding an image creative at the advertiser level
  • Adding an HTML5 creative at the campaign level
  • Adding an image creative at the campaign level
  • Adding a rich media creative at the campaign level

50.) When a conversion is counted on the first visit for each user within a given day, what counting methodology should be applied to that Floodlight tag?

  • Transactions
  • Unique
  • Standard
  • Per session

49.) Paid search dimensions in Report Builder are compatible with which metric?

  • Paid Search Revenue
  • Downloaded impressions
  • Cost Per Click
  • Active View

48.) What must occur for a team member to get access to data transfer files in Google Cloud Storage?

  • Add the team member’s email to the Google Group associated with the Cloud Storage bucket
  • Run the script: gs://[bucket_name]/[username]
  • Associate the team member with a User Profile designated for Google Cloud access
  • Set up an automated email for the team member to receive daily reports

47.) If an “Agency Trafficker” sees only 1 of their account’s 10 active campaigns, what feature would an administrator adjust to provide access to all campaigns?

  • Google account permission
  • User roles
  • Subaccount access
  • User profile filters

46.) Agency Admin, Agency Trafficker, and Site Trafficker are examples of what?

  • Content categories
  • User roles
  • User profiles
  • Placement strategies

45.) Which feature can be used to combine individual impression and click data for a custom reach analysis?

  • Attribution conversion segments
  • GRP Insights
  • Line item filtering in Studio
  • Data Transfer

44.) What does the roadblock setting control?

  • Stops media costs from being calculated once the cap is hit
  • Serves placement tags in all ad inventory on a page
  • Media costs calculated for tags served as a set of placements
  • Serves all placement tags at the same time

43.) What is the limit to retrieve log data from a Data Transfer (DT) Google Bucket?

  • 1 year
  • Unlimited
  • 30 days
  • 60 days

42.) In DDM Reporting’s Insights tab, which two cards show a snapshot of performance? (select two)

  • Device Usage
  • Creative Type
  • Paid Search Ad
  • Video Player Size

41.) What are three benefits of using Internal Redirect tags? (select three)

  • Standardize a counting method with DoubleClick publishers
  • Saves time from having to negotiate deals with the publisher
  • Reduce latency on ad-serving
  • Richer domain information in DoubleClick Verification

40.) What ad setting ensures a qualified user will always be served a geo-targeted ad over a national ad when both are assigned to the same placement?

  • Keyword targeting
  • Priority
  • Dynamic targeting keys
  • Frequency cap

39.) The Insights tab in Reporting shows the view performance against which three goals? (select three)

  • Cost per activity (CPA)
  • Viewable CPM
  • Conversions per impression
  • Click rate

38.) The “DCM/DFA Reporting API” can directly accomplish which two tasks? (select two)

  • Customize verification alerts
  • Customize DDM / DCM reporting
  • Upload / edit conversions
  • Download data transfer log files

37.) Which two tabs in DDM Reporting provide access to viewability data? (select two)

  • Attribution
  • Verification
  • Summary
  • Report Builder

36.) Which report shows how long it takes for a customer to convert after interacting with an ad?

  • Path Length
  • Path to Conversion
  • Time Lag
  • First Interaction

35.) What action should be taken to control which columns appear in the trafficking interface?

  • Create a filter
  • Create a new user profile
  • Create a custom view
  • Create a new user role

34.) What two methods count impressions on site-served creatives? (select two)

  • Mobile tracking ad
  • 1×1 impression tracker
  • Tracking Ads
  • Click tracker ad

33.) What are the required settings to give a user access to reporting for a specific advertiser?

  • Schedule a report to be sent to the user, automatically granting them access to that data
  • Create a user role, and assign the advertiser as the sub-account.
  • Create a user profile with a reports-only user role, and filter for that advertiser
  • Ask the advertiser to send an email to support, granting access to their reporting data

32.) What happens when a user meets the frequency cap for an ad?

  • Another ad or a default ad is served
  • Ads stop serving to that user
  • Ads serve at a lower CPM
  • The placement stops serving to that user

31.) When assets are added to an existing creative, where will these updates automatically appear?

  • Updates appear as a new creative
  • Within the ads where the creatives are assigned
  • In future ad creative assignments, but not within existing ads
  • In the creative preview, but not in currently assigned ads

30.) To capture product data alongside a conversion, what must a Floodlight tag include?

  • Custom Floodlight variable
  • ord= value
  • 1×1 tracking pixel
  • Dynamic pixels

29.) Which HTML elements of a Floodlight tag’s iFrame code identify the unique activity?

  • type and “cat”
  • 1×1 and “ord”
  • u1 and “fls”
  • src and 1×1

28.) What section within a Floodlight activity’s settings allows users to add publisher tracking tags?

  • Dynamic tags
  • Google Tag Manager
  • Custom Floodlight variables
  • Advanced properties

27.) What account structure should be used to share Floodlight tags and audience lists, while maintaining an advertiser’s individual line of business?

  • Shared billing profiles
  • Dynamic tags
  • A “parent/child” relationship
  • An account/advertiser relationship

26.) Which value is used to calculate conversions if the lookback window differs between levels?

  • Placement level
  • Account level
  • Site level
  • Campaign level

25.) In order to set ad status to “active,” which two objects must be assigned to that ad? (select two)

  • A placement
  • A frequency cap
  • The creative
  • A priority

24.) Where in DoubleClick Campaign Manager can the Site ID(s) required to push placements to Bid Manager be found?

  • In the advertiser’s properties, under Associations
  • In the Floodlight configuration
  • In Site Directory under Properties
  • In Campaigns, next to the placement name

23.) When is an impression counted in Reporting?

  • After the browser begins loading the webpage
  • After a user’s device indicates that the creative download has begun
  • After the creative is served and viewed on the site
  • As soon as a creative is requested from the publisher

22.) What object in DoubleClick Campaign Manager is equivalent to a creative in Bid Manager?

  • A placement
  • A creative
  • A campaign
  • An ad

21.) What is the more cost-effective way to restrict ad-serving to a specific geographic region?

  • Geo-targeting managed by a publisher or DSP
  • Frequency caps managed the publisher or DSP
  • Language targeting managed by the ad server
  • Geo-targeting managed by the ad server

20.) Inventory purchased in a media plan is entered as what?

  • Floodlight tags
  • Placements
  • Landing pages
  • Campaigns

19.) What does an “execution channel” represent in the DoubleClick Planning process?

  • A “channel” created between an advertiser and publisher as soon as the RFP is sent
  • The act of sending an RFP to begin the negotiation process with the publisher
  • An area to enter the user’s objectives, budget, and start and end dates
  • The “link” from the inventory in a media plan to one or more DCM campaigns where placements can be executed

18.) At what level can landing pages be set, so they are the same across multiple ads?

  • Account
  • Placement
  • Ad
  • Creative

17.) If a publisher serves a placement tag after the campaign end date, what ad will serve?

  • The backup image
  • A generic ad
  • Nothing will serve
  • The default ad

16.) What counting method tracks the number of sales made or number of items purchased, and shows up as the “type” in a Floodlight tag?

  • Custom Floodlight variables
  • Sales activities
  • Standard counting
  • Counter activities

15.) What ad setting limits the number of times an ad can be shown for a particular user?

  • Priority
  • Impression ratio
  • Hard cut-off
  • Frequency cap

14.) What report in Report Builder shows the number of unique users who have interacted with ads?

  • Standard
  • Cross-Dimension Reach
  • Path to Conversion
  • GRP

13.) When using a placement media cost cap, what will happen once the cap is reached?

  • DCM will stop calculating and reporting on Media Cost for the placement
  • Reports will not reflect the impressions and click metrics
  • Ad-serving fees won’t be charged
  • The placement will be paused until the caps are removed

12.) When a DCM account is restructured, which associations can be removed?

  • Studio from the “parent” advertiser
  • The Floodlight activities from their advertiser
  • Campaigns from their advertiser
  • Child advertisers from the “parent”

11.) Cross-environment conversion methodology takes into account which data sources?

  • Data pools, cookies, audience IDs
  • Device types, OS, cookies
  • Cookies, SDKs, audience data
  • Resettable device IDs, cookies, anonymized Google sign-ins

10.) When would a VPAID asset be used?

  • For videos served on mobile devices
  • When a video ad contains interactive features
  • When VAST is not supported
  • As a backup for a VAST asset

9.) Counters and “Total interactions” metrics are available for which type of creatives?

  • Mobile in-app interstials
  • Creatives built in Studio
  • HTML5 creatives coded in GWD
  • Programmatic creatives

8.) In which two tags can macros be added? (select two)

  • Dynamic targeting key
  • Image
  • Click tracker
  • Floodlight

7.) What are two benefits of using the INS tag? (select two)

  • More robust Verification data
  • Reduces load latency
  • Eliminates the need for publishers to add cache-busters
  • Serves ads on browsers that don’t support Javascript

6.) Which condition must be met in order to designate an advertiser as a “child”?

  • There aren’t any Floodlight activities associated with the “parent” advertiser
  • The advertiser is part of a subaccount
  • The advertiser doesn’t have any “child” advertisers associated with it
  • There aren’t any campaigns associated with the “parent” advertiser

5.) Which report tracks Floodlight attribution in DDM Reporting?

  • Insights
  • Cross-dimension Reach
  • Floodlight impressions
  • Path to Conversion

4.) At what level can landing pages be managed across campaigns?

  • Ad
  • Creative
  • Placement
  • Advertiser

3.) When a “plan” is executed in DoubleClick Planning, what information is pushed to DoubleClick Campaign Manager?

  • A list of creative specs for implementing the deals in Bid Manager
  • TrueView placements for running on YouTube properties
  • A list of placements you intend to purchase and the publishers you’re buying inventory from
  • A dynamic feed that can be quickly implemented into DoubleClick Studio

2.) What functionality is available to manage conversion data using the API? (select two)

  • Delete
  • Insert
  • Update
  • Run

1.) When a Top Conversion Paths report shows that most users enter the purchase cycle with a rich media interaction, what action can be taken to optimize the campaign?

  • Target remarketing lists for all image creatives
  • Create a sequential rotation with the Rich Media creative set first
  • Assign the ad’s frequency cap to one impression per day
  • Allocate more budget to building better video creatives