DoubleClick Search Individual Certification Exam Answers

DoubleClick Search Individual Certification Assessment Answers By Academy for Ads
DoubleClick Search Individual Certification Assessment Answers
DoubleClick Search Individual Certification Exam Answers

The DoubleClick Campaign Manager Certification covers planning, implementing, reporting, and troubleshooting reservation buys, while working across partners. It also assesses ad tag delivery, measurement, and troubleshooting methods used to optimize performance.

Study DoubleClick Search

  1. Build your first campaign
  2. Gather insights with Floodlight
  3. Measure search campaign performance
  4. Meet your goals with bid strategies
  5. Label your campaigns for success
  6. Manage search campaigns efficiently
  7. Improve your workflow with bulksheets
  8. Get organized with business data
  9. Optimize DoubleClick Search ad content
  10. Engage customers with targeted ads
  11. Pick a DoubleClick Search attribution model
  12. Detect common optimization issues
  13. Implement bid strategy best practices
  14. Measure success across devices
  15. Optimize with offline conversions
  16. Generate upgraded inventory campaigns

DoubleClick Search Individual Certification Assessment

  • 75 minutes
  • 50 questions
  • 80% passing score

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1.) Which three engines are supported by the DoubleClick Search API? (select three)

  • Ask.com
  • Bing
  • Adwords
  • Gemini

2.) What three features can a call-tracking partner use to send data to DoubleClick Search? (select three)

  • DoubleClick Campaign Manager API
  • DoubleClick Search API
  • Bulksheets
  • Change History

3.) Bulksheets can be used to complete which two tasks? (select two)

  • Upload offline conversions
  • Generate formula columns in bulk
  • Create labels
  • Upload custom floodlight variable data

4.) Which two reasons might be responsible for hourly reports not showing data from two hours before? (select two)

  • This is normal; DoubleClick Search data does not refresh until noon of every day
  • The user does not have DoubleClick Search access
  • A rogue user has removed DoubleClick Search tracking from the AdWords UI
  • AdWords, Bing Ads, and Baidu are usually fresh in 2 hours. Yahoo! Japan and Yahoo! Gemini are usually fresh in 4 hours.

5.) What two methods can be used to send an Executive report to a user with no access to DoubleClick Search? (select two)

  • Send a downloaded PDF/Excel file
  • Deliver daily file to shared sFTP
  • Link to a shared version of the generated report
  • Not possible to send report to user without DoubleClick Search access

6.) When setting a CPA, ERS, or ROAS target for a bid strategy, how much conversion history should be considered?

  • 1 week
  • 2 weeks
  • 3-4 weeks
  • 1 day

7.) Which two scopes allow bulk edits? (select two)

  • Campaign
  • Network
  • Engine
  • Rules

8.) What is one benefit of enabling auto-tagging?

  • Adds the Google Click ID data to a new budget pacing report
  • Creates a scheduled edit
  • Appends the Google click ID to all landing page URLs
  • Adds a label to all AdWord campaigns

9.) Why might Inventory Management stop making changes to a campaign?

  • Manual changes were made to the campaign, causing the campaign to be read-only
  • The campaign template was removed
  • Campaign templates can only be set once at time of campaign creation
  • Manual changes were made to the campaign, causing its “Inventory managed enabled” setting to be “No”

10.) Which three features can be used to integrate offline conversion data? (select three)

  • Bulk sheets
  • DoubleClick Search API
  • sFTP
  • Google Data Studio

11.) Which two attributes may be used to upload paid search offline conversions via the DoubleClick Campaign Manager API? (select two)

  • Keyword
  • GCLID
  • The Encrypted User ID
  • Match Type

12.) Which two functions can ValueTrack parameters perform?

  • Dynamically insert information
  • Automatically sync to Google Tag Manager
  • Create custom date segmentation
  • Track additional conversion types

13.) How can conversion attributes such as model type, color, and year of production be passed through Floodlight? (select two)

  • Set up Google Tag Manager with a Custom Floodlight Variable
  • It is not possible to pass conversion attributes.
  • Set up Custom Floodlight Variable as a dimension
  • Set up Google Analytics with a Custom Dimension

14.) What permissions are needed to create an advertiser?

  • Advertiser edit
  • Agency Manager
  • Advertiser read-only
  • Read-only

15.) When can a user set up a scheduled automated engine sync?

  • Before setting up an advertiser in DoubleClick Search
  • After the user adds and syncs an engine account for the first time
  • After setting up an advertiser in DoubleClick Search, but prior to setting up engine accounts
  • Before setting up an engine account in DoubleClick Search

16.) Which three URLs are involved in a landing page test? (select three)

  • Original
  • Rule
  • Experiment
  • Control

17.) What three modifiers can be automated by a bid strategy? (select three)

  • Search impression share bid adjustments
  • Mobile bid adjustments
  • Remarketing target bid adjustments
  • Location target bid adjustments

18.) Which three items can a bid strategy consider when optimizing the performance of a bidding portfolio as a whole? (select three)

  • Ad groups
  • Agency
  • Campaigns
  • Keywords/Product Groups

19.) What two filters are available for a change history report? (select two)

  • Change Type
  • Geo
  • Campaign
  • Creation date

20.) When a reporting view is saved, who has access to the view?

  • All users within that advertiser
  • No users within an advertiser
  • Some users within an advertiser
  • Anyone using DoubleClick Search

21.) What is a key differentiator in functionality between labels and business data?

  • Ability to pause biddable items
  • Ability to pivot metrics within DoubleClick Search
  • Ability to segment metrics
  • Ability to report at the campaign level

22.) Which two types of uploads can be made through an sFTP endpoint? (select two)

  • Inventory management feeds
  • Conversions
  • Google Search history
  • Bulksheets

23.) At which two levels can URL Templates be set up? (select two)

  • Advertiser
  • Campaigns
  • Engine
  • Agency

24.) What setting should be applied to a Floodlight tag if a user is bidding to offline conversion data?

  • Image tag only
  • Primary source is retail
  • Dynamic tag
  • Primary source is offline

25. )Which two types of goals can be targeted in Bid Strategies? (select two)

  • Profit Margin
  • Impression Share
  • Revenue
  • Conversion

26.) What can you see in the Last sync details tab? (select two)

  • The number of errors during the sync
  • When the sync occurred
  • A list of campaigns modified

27.) To target multiple ERS, ROAS, or CPA, what goal should be selected?

  • Position
  • Conversion
  • Advanced Targeting
  • Clicks

28.) What type of bid strategy is supported by the forecasting tool?

  • Max clicks
  • Conversions or Revenue
  • Position
  • All DoubleClick and AdWords bid strategies

29.) At which three levels can rules be set up? (select three)

  • Engines
  • Agency
  • Campaigns
  • Keywords

30.) What feature may be used to upload offline conversion data attributed to a DoubleClick keyword ID? (select two)

  • AdWords API
  • Bulksheets
  • DCM API
  • DoubleClick Search API

31.) In bid strategies, which two conversion sources can be selected? (select two)

  • Google Analytics
  • DoubleClick Floodlight
  • Google Tag Manager goals
  • AdWords Conversion Tracking

32.) What is the correct DoubleClick Search account hierarchy?

  • Agency> Advertiser>Engine>Campaign>Keyword / productgroup>AdGroup>Ad
  • Agency> Advertiser>Engine>Campaign>AdGroup>Ad>Keyword / productgroup
  • Agency> Advertiser>Engine>Campaign>Keyword / productgroup
  • Advertiser>Engine>Campaign>Keyword / productgroup

33.) What is the default attribution model for DoubleClick Floodlight?

  • First Click
  • Last Impression
  • First interaction
  • Last Click

34.) What two types of campaigns do bid strategy opportunities analyze? (select two)

  • Bing Ads manual campaigns
  • Gemini Manual Campaigns
  • AdWords manual campaigns
  • AdWords App install campaigns

35.) At which three levels can bid strategies be applied? (select three)

  • Agency
  • Keyword
  • Adgroup
  • Campaign

36.) What Floodlight tag measures purchases and revenue on a website?

  • Action
  • Counter
  • Revenue
  • Transaction

37.) Where can a saved web query be found?

  • In the left-hand menu, click Budget Management, then Web Query
  • In the right-hand menu, click Attribution, then Web Query
  • In the right-hand menu, Click Advertiser Settings, then Web Query
  • In the left-hand menu, click Downloads then Web Query

38.) When a customer doesn’t use DoubleClick Campaign Manager as their ad server, what should their DoubleClick Search advertiser be linked to?

  • A publisher in DoubleClick Campaign Manager
  • A campaign in DoubleClick Campaign Manager
  • An advertiser in DoubleClick Campaign Manager
  • A placement in DoubleClick Campaign Manager

39.) How often is engine data refreshed in DoubleClick Search?

  • Engine data is available immediately in DoubleClick Search and fresh every 30 minutes
  • AdWords, Bing Ads, and Baidu are usually fresh in 2 hours, Yahoo! Japan and Yahoo! Gemini are usually fresh in 4 hours
  • AdWords, Bing Ads, and Baidu are usually fresh in 4 hours, Yahoo! Japan and Yahoo! Gemini are usually fresh in 8 hours
  • Engine data for is updated every hour for all engine types

40.) If an engine account is set to a different currency than an advertiser, metrics will appear in what currency when scoped to the engine level?

  • Advertiser’s currency
  • Billing currency
  • Engine’s currency
  • Ad group’s currency

41.) If an engine account is set to a different timezone than an advertiser, in which timezone will Floodlight metrics appear when scoped to the advertiser level?

  • The engine’s timezones
  • The advertiser’s timezone
  • The local timezone of the advertiser’s computer
  • DoubleClick Campaign Manager’s timezone

42.) When an advertiser is linked to DoubleClick Campaign Manager and has a different currency set, which product sets the currency in DoubleClick Search?

  • DoubleClick Bid Manager
  • DoubleClick Search
  • Each product uses separate currencies
  • DoubleClick Campaign Manager

43.) When a DoubleClick Search advertiser is linked to DoubleClick Campaign Manager, which product sets the timezone?

  • DoubleClick Bid Manager
  • Each product uses separate time zones
  • DoubleClick Search
  • DoubleClick Campaign Manager

44.) To run a successful ad copy test, which three requirements must be met by the ads and ad group? (select three)

  • Ads must only include one ad copy test at a time
  • Minimum number of required impressions for each ad group
  • Each ad must contain only one landing page URL
  • All keywords and engines must be paused

45.) What feature may be used to edit custom Floodlight variable data?

  • Bulksheets
  • AdWords API
  • DoubleClick Search API
  • Text Editor

46.) Custom columns can be set up for which two conversion sources? (select two)

  • DoubleClick Floodlight
  • AdWords Conversion Trackers
  • Gemini Conversion Trackers
  • Bing Conversion Trackers

47.) Which two column categories appear in formula columns? (select two)

  • Search impr share
  • Creation time
  • Conversion metrics
  • Engine metrics

48.) What must be set up to report on a specific Floodlight conversion?

  • Custom Metric
  • Custom Dimension
  • Custom Column
  • Reports cannot contain Floodlight conversions

49.) Which two constraints can an advertiser select on their conversion-based bid strategies? (select two)

  • Max CPA
  • Impression share
  • Profit
  • Position

50.) What feature provides audience lists to DoubleClick Bid Manager or AdWords based on search clicks recorded by DoubleClick Search?

  • Attribution
  • DoubleClick Search API
  • Remarketing lists
  • AdWords API

51.) Data Exclusion events exclude data for a minimum of how many hours?

  • 24 hours
  • 2 hours
  • 8 hours
  • 4 hours

52.) How do you know if an inventory management template has created any entities?

  • Filter by the template’s ID using the “Inventory template ID” option
  • Filter for errors in the reporting dashboard
  • Check the template’s progress bar

53.) In what order should new entities be created (assuming no campaigns already exist)?

  • Keyword > Campaigns > AdGroups
  • Campaigns > Adgroups > Ads > Keywords
  • Adgroups > Keywords > Campaigns
  • Keywords > Adgroups > Campaigns

54.) Reports can be scheduled for which three time frames? (select three)

  • Monthly
  • Weekly
  • Hourly
  • Daily

55.) What type of landing page test can be run? (select three)

  • All devices landing page test
  • Mobile landing page test
  • Desktop landing page test
  • Segment landing page test

56.) Which two segments CANNOT be applied to reporting data? (select two)

  • Device type
  • Business data
  • Attribution model
  • User ID

57.) What conversion data can be uploaded using bulksheets?

  • AdWords conversion data
  • Google Analytics Goal data
  • Custom Floodlight variable data
  • Offline conversion data

58.) What attribution model is used to assign credit to the final touchpoint before conversion?

  • Last Click
  • Position-based
  • Data-Driven, but not Last Click
  • First Interaction

59.) Ad advertiser manager has permissions to make which two changes to an advertiser’s account? (select two)

  • Edit advertiser components
  • Edit advertiser settings
  • Remove user access to an agency’s advertisers
  • Edit all advertisers within an agency

60.) What is the best way to measure overall bid strategy performance?

  • Evaluate performance at the bid strategy level
  • Evaluate performance for individual keywords
  • Evaluate performance for individual campaigns
  • Evaluate performance for individual ads

61.) Which two user types can activate the conversion API? (select two)

  • Agency user
  • Advertiser manager
  • Agency manager
  • Advertiser user

62.) What are cross-environment metrics?

  • Estimated conversions that account for user behavior across devices and environments
  • Estimated conversions that account for user behavior across media channels
  • Estimated conversions that account for user behavior across devices, but not environments
  • Estimated conversions that account for user behavior across environments, but not across devices

63.) Campaigns can only be copied within the same engine account for which two engines? (select two)

  • Yahoo Gemini
  • Bing Ads
  • adMarketplace
  • Social

64.) What feature is used to track Google Display Network, Gmail promoted campaigns, or any other unsupported ad type that can specify its own landing page?

  • Rules
  • Business data
  • Placeholder keyword
  • Landing page test

65.) What happens when an engine is paused?

  • All campaigns are paused
  • Some campaigns are paused
  • Syncs are paused from the engine
  • Some adgroups and keywords are paused

66.) What two Floodlight activity group types can be set up? (select two)

  • Metric
  • Counter
  • Sales
  • Dimension

67.) What changes can a user set up using scheduled edits? (select three)

  • Raise bids on keywords every Monday at 7am
  • Create a new bid strategy
  • Activate ads or keywords at a specific time
  • Lower bids on keywords during weekends

68.) What configuration setting eliminates duplicate conversions between advertisers?

  • Revenue
  • Shared floodlight configuration
  • Action
  • Counter

69.) What is the best option for passing a conversion attribute such as shipping cost?

  • Set up Custom Floodlight Variable using bulksheets
  • Set up Custom Floodlight Variable using the relevant engine frontend
  • Set up an additional Floodlight tag and pass the shipping cost through the revenue field
  • Set up Customer Floodlight Variable as a metric

70.) When is the Stop sync button grayed out?

  • When the engine account has been paused
  • When the sync has already started to apply updates to DoubleClick Search
  • When the sync is complete

71.) During the first week of an active bid strategy, which two changes can potentially impact the learning period? (select two)

  • Increase bidding portfolio by 2 new keywords
  • Decrease bidding portfolio by 1 low-performing keyword
  • Decrease CPA target of bid strategy 60%
  • Decrease maximum bid in the bid strategy setting 40%

72.) Which file type contains DoubleClick Search data?

  • Data Transfer Impression Files
  • GRP Reports
  • Data Transfer Click Files
  • Cross Dimension Reach Report

73.) What are budget pacing reports used for?

  • Ensure that advertisers can track spending against a performance goal
  • Ensure that advertisers can track daily bid changes at keyword level
  • Automatically allocate spend between engines
  • Automatically allocate spend between advertisers

74.) If bids on keywords in a bid strategy are manually overwritten, how long will it take for the bid strategy to resume bidding on those keywords?

  • 12 hours
  • 1 hour
  • 6 hours
  • 24 hrs