DoubleClick Rich Media Fundamentals Exam
DRM Fundamentals training is an interactive online eLearning designed to help new users manage rich media creatives. The course covers:
- An overview of Rich Media
- An overview of the DoubleClick Studio workflow
- HTML5 Rich Media
- Dynamic creatives
- Resolving common live issues
Disclaimer: All questions below are from live exams within the Q1 of 2016. Using these answers resulted in 100% on the test, all answers are accurate at the time of updating. Please double check your answers when taking the exam!
Intro to Rich Media
1.) Choose the correct order for creating rich media creatives.
- A) HTML5 Development, QA, Studio Upload, Trafficking
- B) HTML5 Development, Studio Upload, QA, Trafficking
- C) Studio Upload, HTML5 Development, Trafficking, QA
- D) Trafficking, Studio Upload, QA, HTML5 Development
Intro to Rich Media
2.) In a typical Rich Media campaign, which DoubleClick product would traffickers work with the most?
- A) DCM
- B) DFP
- C) Studio
- D) All of the listed answers are correct
Intro to Rich Media
3.) What is the format for mobile ads displayed in an app?
- A) Mobile In-App
- B) Mobile InStream
- C) Mobile Web
- D) Mobile Expanding
Intro to Rich Media
4.) What is the primary role of the QA team?
- A) To test how ads display on publisher sites
- B) To troubleshoot live issues
- C) To test that ads function properly and meet site specs
- D) To assist with the development of RM creatives
Intro to Rich Media
5.) In a typical Rich Media campaign, which product would creative agencies work with most?
- A) DCM
- B) DFP
- C) Studio
- D) AdX
Intro to Rich Media
6.) Creatives that serve together on one publisher web page are known as a:
- A) Batch
- B) Package
- C) Roadblock
- D) Hurdle
Intro to Rich Media
7.) HTML5 ads can be built for both desktop and mobile.
- A) True
- B) False
Intro to Rich Media
8.) Who is typically responsible for planning campaigns, buying media, trafficking ads, and performing campaign analysis?
- A) Advertiser
- B) Creative Agency
- C) Media Agency
- D) Publisher
Intro to Rich Media
9.) When a video advertisement is served into a video player that is part of a publisher website, which ad format is used?
- A) Video player advanced
- B) YVA
- C) In-Stream
- D) Video Player
Intro to Rich Media
10.) Which of the following is an example of a custom reporting metric?
- A) Impression
- B) Interaction
- C) Display Time
- D) Exit
Studio
11.) Which of the following represents the correct hierarchy for a Studio account?
- A) Account, Creatives, Advertiser, Campaign
- B) Advertiser, Account, Creatives, Campaign
- C) Account, Advertiser, Campaign, Creatives
- D) Creatives, Account, Campaign, Advertiser
Studio
12.) In the preview tab, the __________ lets you see which events from the creative fire and get logged for reporting.
- A) Preview tool
- B) Events tab
- C) Association
- D) Output console
Studio
13.) You can preview HTML5 ads in Studio:
- A) On your desktop in a frame that changes based on the target device of your selection.
- B) On your mobile device by scanning a QR code.
- C) On your mobile device by pushing a URL to the Google Ad Showcase application.
- D) All of the listed answers are correct.
Studio
14.) Select the correct order when building creatives with Studio components
- A) First upload creative files to Studio first, then add components in HTML5.
- B) First add components in HTML5, then upload to Studio
- C) First traffic creatives in DCM, then add Studio components
- D) First add components in HTML5, then upload to DCM
Studio
15.) Custom tracking events:
- A) Are limited to 50 custom events per creative to track and report
- B) Must be coded into the HTML5 files before it’s uploaded to Studio
- C) Must be uploaded to Studio before it’s coded into the HTML5 files
- D) Are automatically included when you add the Enabler component
Studio
16.) ___, ____, and _____ are custom metrics and are not included automatically by adding the Enabler component.
- A) Clicks, Average display time, Average interaction time
- B) Expansions, Rich Media impressions, Interaction rate
- C) Video completions, Video mutes, Video plays
- D) Counters, Timers, Exits
Studio
17.) Which file type isn’t supported by Studio?
- A) TXT
- B) JPG
- C) GIF
- D) FLA
Studio
18.) Which of the following Studio components is required?
- A) Expanding component
- B) Enabler component
- C) Local connect component
- D) Video player component
Studio
19.) Fill in the blank: Standard metrics come from __________.
- A) Tracking pixel
- B) Studio components
- C) Custom event tracking code
- D) Video Player Component
Studio
20.) Which of these tools are not used for building HTML5 ads?
- A) Google Translator Toolkit
- B) Google Web Designer
- C) Text editor
- D) Adobe Edge Animate
Studio
21.) Making an Association in Studio links a Studio advertiser account to a DCM advertiser account so creatives may be sent for ___.
- A) Trafficking
- B) QA
- C) Video production
- D) HTML5 development
Live Issues
22.) Live issues are unwanted behaviors that affect DoubleClick Rich Media ads when they’re placed on test pages or when the ads are live on sites. They can be caused by:
- A) Trafficking mistakes
- B) Conflict between site code and an ad tag
- C) Mistakes made in the development of an ad
- D) All of the listed answers are correct.
Dynamic Creative
23.) Which of the following allows you to edit values in an ad after it’s live and see the update in minutes?
- A) Dynamic Creative
- B) Studio
- C) DCM
- D) HTML5
Dynamic Creative
24.) To add new profile fields to your dynamic creative after the ad has trafficked, you need to:
- A) Update the creative and re-upload it to Studio.
- B) Make changes to your creative in DCM.
- C) Make the changes in a profile draft and publish the new profile fields.
- D) Create a new profile in Studio.
Dynamic Creative
25.) If you want to show users ads in different languages based on their geolocation, you need to:
- A) Set up a separate profile for each language
- B) Set up a feed with different language data
- C) Set up a separate feed for each language
- D) Set up a profile field with different language data
Trafficking
26.) Rich Media ads are usually exported as:
- A) Iframe or click-tracker tags
- B) Click-tracker tags
- C) Internal redirect tags or JavaScript/standard tags
- D) Click-tracker or standard tags
Trafficking
27.) Mobile Rich Media ads are served in DCM as:
- A) In-page placements
- B) In-Stream placements
- C) Interstitial placements
- D) Mobile placements
Trafficking
28.) You will automatically see all standard and custom metrics included in your ads in DCM Reporting.
- A) True
- B) False
Trafficking
29.) Once an association has been made with Studio and the creatives have passed QA, Rich Media creatives are automatically pushed into the:
- A) Publisher’s website.
- B) DCM or DFP advertiser-level creative library.
- C) Trafficker’s email.
- D) DCM or DFP campaign-level creative library.
Trafficking
30.) DoubleClick Campaign Manager (DCM) is a tool used for:
- A) Creative agencies to build Rich Media creatives.
- B) Advertisers and Media Agencies to traffic creatives to publisher websites, control the serving of creatives, and get detailed reporting.
- C) Quality Assurance teams to test that ads function properly and meet site specs.
- D) Advertisers and Media Agencies to buy inventory from publisher websites.
