Ad Exchange API Basics Exam Answers

Ad Exchange API Basics Assessment Answers
Ad Exchange API Basics Exam Answers

Buyers can efficiently use many features of the Ad Exchange through the Ad Exchange Buyer API. See how to get API access set up and review the benefits of using the API for automated real-time bidding, efficient management of creatives, and more.

Ad Exchange API Basics Courses

  1. Find efficiency with the Ad Exchange API
  2. Set up your Ad Exchange API
  3. Manage creatives with the Ad Exchange API
  4. Make deals with the Marketplace API
  5. Check bid filtering with RTB Breakout API

1.) How does the Ad Exchange Creatives API help buyers ensure their creatives are set to successfully compete in the auction?

  • It’s easy to run checks on creative approval status.
  • It’s easy to retrieve a list of active creatives.
  • It’s easy to assign creatives to pre-targeting.
  • It’s easy to bulk submit creatives.

2.) Which API feature exposes granular data around where in the pipeline bidders are missing the chance to win an ad impression?

  • RTB Breakout API
  • Pre-targeting API
  • Marketplace API
  • Creatives API

3.) Which is a benefit of using the data available through the RTB Breakout API?

  • Buyers can run A/B tests on their creatives.
  • Buyers can automate modifications to bidding.
  • Buyers can automate modifications to their creatives.
  • Buyers can run A/B tests on their landing pages.

4.) How can buyers test the API request and response using live data?

  • Reference the RTB Breakout
  • Check Ad Exchange reporting
  • Use the “Try this API” widget
  • Review the Ad Exchange Help Center

5.) Which is a benefit for buyers using the Ad Exchange Creatives API?

  • Easy assignment of creatives for pre-targeting
  • Automatically generated reports
  • Bulk submission of creatives
  • Creative testing

6.) What method is used to verify that an API call is allowed to access a specific Ad Exchange account?

  • DoubleClick support enables the Ad Exchange account for API access.
  • Reporting data is used to ensure that the correct data is received.
  • Encrypted calls are used to exchange data between accounts.
  • Authorization tokens are passed between the client and the API.

7.) Managing client access to the Marketplace through the Ad Exchange API provides what benefit?

  • Buyers can check their client’s creatives against pre-targeting.
  • Buyers can submit client’s creatives to the Marketplace.
  • Buyers can see the status of their client’s negotiations.
  • Buyers can manage client invoicing directly in the API.

8.) Bulk submission of creatives is a benefit of which API feature?

  • Pre-targeting API
  • RTB Breakout API
  • Creatives API
  • Marketplace API

9.) Britta wants to see how many impressions were lost at each stage of the bidding process. What feature of the Ad Exchange API would she use to get this information?

  • Billing API
  • Marketplace API
  • RTB Breakout API
  • Creatives API

10.) You could build an alerting system for when bid filtering exceeds a certain amount by using which API feature?

  • Pre-targeting API
  • Marketplace API
  • RTB Breakout API
  • Creatives API