AdWords Display Brand Controls Basics Assessment Answers
AdWords Display Brand Controls Basics Exam Answers
Learn the ways Google places ads on content, questions to determine what kind of content is appropriate for your brand, and how you can use Google’s brand controls to achieve your unique brand appropriateness goals.
AdWords Display Brand Controls Basics Courses
- How Google places ads on content
- Brand controls for AdWords display campaigns
1.) How would you avoid advertising on off-brand keywords across multiple AdWords display campaigns?
- Submit your off-brand list to your Google support or sales rep to enter into the system.
- Create an account level keyword exclusions list.
- Exclude each off-brand keyword in each of your campaigns.
- Use the Shared Library in AdWords to apply your exclusions list to multiple campaigns.
2.) To be eligible for advertising, which of the following must videos comply with?
- Search Network Policies
- Nothing
- AdSense Program Policies
- Advertiser friendly content guidelines
3.) Which of the following is an effective brand control to avoid placements on content related to health with an AdWords display campaign?
- Site exclusions
- Topic exclusions
- Content exclusions
- Subject exclusions
4.) These were created to promote a positive community for video creators, users, and advertisers alike on YouTube.
- Google Display Network Policies
- YouTube Partner Program
- AdSense Program Policies
- YouTube Community Guidelines
5.) A Partner Program channel can serve ads on YouTube once it reaches 100 views.
- True
- False
6.) Which of the following is an effective brand control to avoid placements on specific sites with an AdWords display campaign?
- Keyword exclusions
- Placement exclusions
- Site exclusions
- Topic exclusions
7.) Which of the following is an effective brand control to avoid placements on content related to health with an AdWords display campaign?
- Site exclusions
- Topic exclusions
- Subject exclusions
- Content exclusions
8.) How does Google determine which content is suitable for advertising on the Display Network?
- It categorizes content into three categories: low, medium, and premier.
- All publishers are required to adhere to the AdSense policies, which dictate the types of content suitable for ads.
- Publishers tell Google which content is suitable for ads.
- Once Google approves a new publisher, all of that publisher’s content is eligible to serve ads through the Display Network.